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Optimizing Conversion with a Tailored Sales Funnel

Are your players not converting into paying customers as you’d hope?

Building a loyal player base in the gaming industry is a challenging quest. Perhaps you’ve tried all the player acquisition strategies in your game design document, but your sales funnel seems to operate more like a glitchy game level, letting valuable potential players slip through your grasp. It could be as frustrating as a boss fight, time-consuming as grinding levels, and resource-draining as maintaining a server, auditing the funnel, pinpointing issues, and making the necessary improvements yourself.

How about teaming up with a seasoned sales funnel agency to achieve high scores in player conversion? Single Grain approaches your player acquisition funnel like a game developer: we hypothesize, test, analyze and optimize to translate your gamers into paying customers.


Streamlining Your Sales Funnel: The Single Grain Way

At Single Grain, we implement robust strategies that multiply your player conversion rate and drive growth in your gaming business. The lack of a well-structured player journey can hinder your game’s success; we tackle this issue head-on with a laser-focused approach that integrates seamlessly with your overall marketing plan.

We scrutinize each stage of your player journey – awareness, consideration, decision, and retention – to identify loopholes and develop tailored solutions. Our priority is to leverage digital touchpoints that guide gamers through your sales funnel, culminating in a purchase and a satisfied player.

Our years of experience in the gaming industry have equipped us with the acumen needed to overhaul your player acquisition process effectively and efficiently. Simply put, we ensure your marketing efforts directly translate to an impressive ROI.

By teaming up with us, a top-tier sales funnel agency, you can count on:

  • Comprehensive funnel audit
  • Strategic funnel optimization
  • Personalized player journey mapping
  • Data-driven decision-making
  • Content strategy development & execution
  • Email & drip campaigns
  • Website and game landing page optimization
  • Analytics & performance tracking

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

MrBeast's Success and Ad Agency Budget Comparisons

Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, influencers' financial goals, earning disparities on YouTube and Twitch, marketing strategies at different revenue levels ($1M, $10M, $100M), MrBeast's popularity, and influencers' priorities, offering insights into the marketing industry.

Learn More About The Work We’ve Done

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    300% Increase in BOFU ROAS after switching to programmatic

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your sales funnel agency apart from others?

    What truly distinguishes us is our profound expertise and seasoned experience in architecting high-performance sales funnels specifically tailored for the gaming industry. Our portfolio boasts collaborations with a wide spectrum of businesses, from budding game developers to established gaming giants. Our track record is marked by consistent delivery of tangible results. We distance ourselves from agencies that deploy generic strategies, choosing instead to customize our approach to align with your unique business goals. We harness the power of proven methodologies, cutting-edge technology, and insightful data to craft a sales funnel that propels conversions. Moreover, we pride ourselves on staying abreast of the latest trends in the gaming world, ensuring your business remains a step ahead in this fast-paced industry.

  • How does a sales funnel agency differ from a traditional marketing agency?

    While a conventional gaming marketing agency might concentrate on various elements such as brand recognition, player acquisition, or user engagement, a sales funnel agency like ours takes a more targeted approach. Our sole mission is to guide potential gamers through the player journey, transforming them from curious browsers into dedicated players. Each tactic and strategy we employ is meticulously crafted to nudge prospects further down the path to gameplay, thereby optimizing the return on your marketing investment.

  • What are the best channels for sales funnel marketing?

    The optimal routes for sales funnel marketing within the gaming industry hinge on your unique game and intended player base. Our squad of experts will meticulously dissect your game’s structure and target gamers to identify the most potent platforms for your sales funnel. While no two game marketing strategies are carbon copies, we leverage our extensive experience and continuously refreshed data to make enlightened choices about the marketing channels that will deliver the highest player acquisition rates and the most efficient route to amplified revenue.

  • How much should I budget for a successful sales funnel strategy?

    The resources you earmark for your player acquisition strategy are influenced by your gaming company’s scale, goals, and financial capacity. We will deliver a tailored proposal detailing the investment needed to successfully attract and engage new players through your gaming funnel. For a complimentary discussion, feel free to reach out to us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Player Acquisition

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize Player Acquisition