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Boost Your Brand with Influencer Marketing on Reels

Struggling to amplify your hotel’s presence on Instagram Reels? Not getting the traction you expected?

The rise of the ‘reels influencers’ on Instagram offers unprecedented opportunities for hotels to showcase their unique amenities and experiences. However, capitalizing on this rapidly growing platform can be challenging and time-consuming. Difficulty in finding the right influencers, structuring deals, managing relationships, and ensuring an effective campaign implementation can be frustrating hurdles on the path to success.

But here’s the good news: Influencer marketing agencies like Single Grain, with a specific focus on the hospitality industry, are equipped with cutting-edge strategies and tools that can navigate these challenges effectively. You don’t need to feel lost amid ever-changing social media trends and algorithms. With the right assistance, you can get your hotel front and center on the influential stage of Instagram Reels.

Single Grain’s experience in the realm of influencer marketing, particularly within the hotel industry, is extensive, and we are ready to leverage it for your benefit. With a team that’s well-versed in the latest industry trends and has fostered relationships with key influencers, we can create and execute effective influencer campaigns that resonate with your target audience on Instagram Reels.

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Specializing in Effective Reels Influencer Marketing

At Single Grain, we prioritize your hotel’s unique needs and goals. Our approach to Reels influencer marketing combines creative storytelling with strategic relationships to deliver high-quality, engaging content that captivates your target audience – the discerning travelers.

We start by understanding your hotel’s unique ambiance and vision, along with your target audience’s travel interests and behaviors. Based on this, we identify and collaborate with the influencers that are the right fit for your marketing goals. Our team ensures that the content created aligns with your hotel’s brand and is designed to drive real engagement, encouraging potential guests to book their next stay with you.

Transparency is core to our approach. We offer clear reporting and analytics to help you understand the impact and ROI of your Reels influencer campaigns. Our aim is to ensure the ongoing success of your campaigns and make a visible difference to your hotel’s brand awareness and booking rates.

Among the services provided by Single Grain for your Reels influencer marketing solution, we include the following:

  • Influencer identification and outreach
  • Content strategy and campaign design
  • Contract negotiation and management
  • Campaign implementation and monitoring
  • Performance analysis and reporting

Discover Featured Podcast Episode

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In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

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Frequently Asked Questions

And We Have The Answers

  • How does a reels influencer marketing agency enhance a brand's growth?

    Engaging a reels influencer marketing agency can dramatically elevate your hotel’s profile and guest reach. We grasp the intricacies of the reels platform and have a community of influencers who can vividly showcase your hotel’s amenities and services through captivating and relatable content. Our focus isn’t solely on visibility; we aim for meaningful engagement and guest conversion, fostering authentic interaction and constructing enduring bonds between your hotel and its patrons.

  • What sets your approach to reels influencer marketing apart from others?

    We’re not simply a marketing agency that leverages the power of reels influencers; we’re your strategic ally in the hotel industry. Our focus extends past merely linking hospitality brands with influential personalities. We devote considerable effort to grasp the essence of your hotel, the unique needs of your guests, and your overarching objectives. Subsequently, we meticulously pair you with influencers whose ethos resonates with yours and whose followers match your desired guest demographic. Additionally, we deliver all-encompassing campaign management and insights rooted in data analytics to guarantee the best return on your investment.

  • How do you select influencers for a reels marketing campaign?

    Choosing the ideal influencers is a crucial step in a reels marketing strategy, especially within the hotel industry. We don’t merely assess an influencer based on their follower count, but we delve deeper into their engagement metrics, the caliber of their content, and the demographics of their followers. We take great care to align the influencer’s audience with your hotel’s target guests. Moreover, we scrutinize their content aesthetics and personal values to guarantee they resonate with your brand’s ethos. This thorough approach ensures your marketing campaign strikes a chord with the right audience, fostering significant engagement and enhancing your hotel’s visibility.

  • Can a reels influencer marketing campaign fit into a limited budget?

    Definitely! We recognize that each hotel has distinct requirements and financial limitations. Our team will collaborate with you to devise a custom campaign that fits within your budget yet doesn’t sacrifice effectiveness. We are committed to providing the best return on your investment, utilizing our extensive network and proficiency to execute the most cost-efficient and powerful campaigns. Keep in mind, a triumphant reels influencer marketing strategy for your hotel is not determined by the expenditure, but by the strategy put into action.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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