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Boost Your Brand with Influencer Marketing on Reels

Struggling to amplify your FinTech brand’s influence on Instagram Reels? Not seeing the engagement you anticipated?

The rise of the ‘reels influencers’ on Instagram presents unparalleled opportunities for FinTech brands to increase visibility and engagement. However, capitalizing on this rapidly evolving platform can be a daunting and time-consuming task. Challenges such as identifying the right influencers, structuring partnerships, managing relationships, and ensuring effective campaign execution can be significant roadblocks on the path to success.

But here’s the good news: Influencer marketing agencies like Single Grain, with a deep understanding of the FinTech landscape, are equipped with innovative strategies and tools that can navigate these challenges effectively. You don’t need to feel overwhelmed by the ever-changing social media trends and algorithms. With the right guidance, you can position your FinTech brand prominently on the influential stage of Instagram Reels.

Single Grain’s expertise in the realm of influencer marketing is extensive, and we are ready to leverage it for your benefit. With a team that’s well-versed in the latest FinTech trends and has nurtured relationships with key influencers, we can design and execute effective influencer campaigns that resonate with your target audience on Instagram Reels.


Specializing in Effective Reels Influencer Marketing

At Single Grain, we prioritize your FinTech brand’s unique needs and goals. Our approach to Reels influencer marketing merges innovative financial storytelling with strategic influencer relationships to deliver high-quality, engaging content that captivates your tech-savvy audience.

We begin by understanding your brand’s voice and vision in the financial technology landscape, along with your target audience’s interests and behaviors in this dynamic sector. Based on this, we identify and collaborate with influencers who are the right fit for your marketing goals. Our team ensures that the content created aligns with your FinTech brand and is designed to drive real engagement.

Transparency is core to our approach. We offer clear reporting and analytics to help you understand the impact and ROI of your Reels influencer campaigns in the FinTech industry. Our aim is to ensure the ongoing success of your campaigns and make a visible difference to your brand awareness and conversion rates.

Among the services provided by Single Grain for your Reels influencer marketing solution, we include the following:

  • Influencer identification and outreach
  • Content strategy and campaign design
  • Contract negotiation and management
  • Campaign implementation and monitoring
  • Performance analysis and reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

MrBeast's Success and Ad Agency Budget Comparisons

Neil Patel and Eric Siu discuss advertising agencies' growth, emphasizing revenue milestones, referrals, and acquisitions. They analyze influencers' earnings on YouTube vs. Twitch and marketing strategies at various revenue stages ($1M, $10M, $100M). Insights into content creators' popularity and influencers' priorities provide a deep dive into marketing dynamics.

Learn More About The Work We’ve Done

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    300% Increase in BOFU ROAS after switching to programmatic

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    454% Growth in Google Ads Revenue After Account Restructure.

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    Spend and Leads Increased While Earning a More Efficient CPA

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    Increasing Free Quote Submissions on Homepage by 95%

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    54% Revenue Growth Year Over Year by Implementing Content Optimizations

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    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

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    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    +193% Increase in Monthly Sign Ups

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    +85% Increase in Branded Searches and +10% Increase in ROAS

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    31.4K More Clicks and 3.08M More Impressions

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    It’s easy!

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Frequently Asked Questions

And We Have The Answers

  • How does a reels influencer marketing agency enhance a brand's growth?

    Employing the expertise of a reels influencer marketing agency can dramatically enhance your FinTech brand’s exposure and audience penetration. We comprehend the intricacies of the reels platform and are connected with a diverse group of influencers who can vividly portray your financial products or services through compelling and relatable content. We don’t merely aim for visibility; we pursue engagement and conversion, fostering authentic interaction and constructing enduring bonds between your brand and its target market.

  • What sets your approach to reels influencer marketing apart from others?

    Consider us more than just a strategic ally in the FinTech sphere; we’re your dedicated partner in influencer marketing, with a special focus on reels. Our commitment transcends mere liaison between your brand and influencers. We dedicate substantial time to grasp the essence of your brand, the nuances of your audience, and the ambition of your goals. Our meticulous process then pairs you with influencers who mirror your values and command a following that dovetails with your target demographic. Additionally, we offer exhaustive campaign management and harness data-driven insights to ensure your return on investment is nothing short of optimal.

  • How do you select influencers for a reels marketing campaign?

    Choosing the perfect influencers is paramount in a reels marketing strategy, especially within the FinTech sector. We don’t merely assess the volume of followers an influencer commands, but we zero in on their interaction rate, the caliber of their content, and the specifics of their audience demographics. We make certain that the influencer’s followers are in sync with your target market. Additionally, we scrutinize their content approach and ethical standards to ascertain their compatibility with your brand. This rigorous process guarantees that your marketing campaign strikes a chord with the appropriate audience, fostering significant engagement.

  • Can a reels influencer marketing campaign fit into a limited budget?

    Definitely! We recognize that each FinTech company has its own distinct requirements and financial limitations. Our dedicated team will collaborate with you to design a custom campaign that fits within your budget, yet doesn’t sacrifice effectiveness. We’re committed to providing the highest return on your investment, utilizing our vast network and proficiency to execute the most cost-efficient and powerful campaigns. Bear in mind, a triumphant reels influencer marketing strategy isn’t about the capital invested, but the approach employed.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify FinTech Exposure

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify FinTech Exposure