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Boost Your Brand with Education Influencer Marketing

Does this sound like your business?

  • Struggling to amplify your educational institution’s influence on Instagram Reels?
  • Not getting the traction you expected?
  • Finding it challenging to identify credible educators who can authentically represent your brand?
  • Facing difficulties in structuring deals and managing influencer relationships?
  • Feeling overwhelmed by the time-consuming nature of effective campaign implementation?
  • Struggling to identify and leverage micro-influencers for niche targeting?

These challenges can significantly hinder your institution’s visibility and engagement on social media. Without addressing these issues, you risk missing out on the immense potential of Instagram Reels to connect with your audience and enhance your brand’s presence.

Imagine the benefits of overcoming these obstacles: higher engagement rates, improved brand trust, and a stronger online presence. By leveraging our expertise in education influencer marketing, you can achieve measurable results, such as increased follower growth, higher CTR, and improved ROI. Let us help you turn these challenges into opportunities for growth and success.

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We Are Masters at Running HIGH-ROI Education Influencer Marketing

At Single Grain, we prioritize your educational institution’s unique needs and goals. Our approach to education influencer marketing combines creative storytelling with strategic relationships to deliver high-quality, engaging content that captivates your target student body.

We start by understanding your institution’s voice and vision, along with your target students’ interests and behaviors. Based on this, we identify and collaborate with the influencers that are the right fit for your marketing goals. Our team ensures that the content created aligns with your educational values and is designed to drive real engagement.

Transparency is core to our approach. We offer clear reporting and analytics to help you understand the impact and ROI of your influencer campaigns in the educational landscape. Our aim is to ensure the ongoing success of your campaigns and make a visible difference to your institution’s awareness and enrollment rates.

We always provide a custom education influencer marketing plan for our clients, but in general it consists of:

  • Influencer identification and outreach
  • Content strategy and campaign design
  • Contract negotiation and management
  • Campaign implementation and monitoring
  • Performance analysis and reporting
  • Leveraging the authority and credibility of educators
  • Identifying and utilizing micro-influencers for niche targeting
  • Creating authentic and trustworthy content
  • Staying updated with evolving social media trends
  • Providing insights into engagement metrics
  • Emphasizing long-term partnerships with influencers
  • Utilizing user-generated content to foster community and authenticity
  • Implementing cross-platform campaigns to maximize reach and engagement

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Hailey Welch signs with The Penthouse, Biden's Twitter joke, ad agency tips

Eric Siu and Neil Patel discuss influencers, managing social media, partnering with agencies, and building relationships over time. Timestamps: 00:00 Hailey Welch signs with The Penthouse, 03:54 Joe Biden's Twitter insights, 06:47 Growing your ad agency, 15:51 Wrap-up.

Frequently Asked Questions

  • How much do influencer agencies charge?

    Influencer agencies typically charge a commission fee ranging from 10% to 20% of the value of the brand partnership deal.

  • Is there an agency for influencers?

    Yes, there are agencies for influencers that specialize in influencer marketing and help connect brands with influencers to tell brand stories through authentic connections.

  • What is an influencer marketing agency?

    An influencer marketing agency is a company that links brands with social media influencers to promote their products or services to engaged audiences.

  • What is Instagram reels marketing?

    Instagram Reels marketing involves using short, engaging video content to promote products, services, or brands. Similar to TikTok, Reels allow users to create and share trends through popular sounds and hashtags, potentially reaching a wide audience. It's a strategic use of Instagram's features to boost visibility and engagement.

If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

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