“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Attract and Engage Staff with Cutting Edge Talent Acquisition
Are you finding it challenging to draw in the best talent to your California-based business?
High-quality employees are the engine that propels a company forward. However, securing such talent can often feel like an uphill battle. Traditional recruitment methods may seem ineffective, and the anticipated cost of an agency might appear daunting. But the reality is, without a robust recruitment marketing strategy, you’re not just missing out on potential employees, but also valuable time and resources.
The answer lies in a tailored recruitment marketing approach that enhances your company’s brand and captivates potential candidates right from the start.
At Single Grain, we specialize in this very field. We understand the right channels and strategies to meet your unique needs, helping you not just to reach, but also to connect with the top talent in the Golden State and beyond.
Your Chief Partners in Recruitment Marketing
As a recruitment marketing agency based in California, we harness the power of data to enhance your employer branding, ensuring that the right candidates perceive you as their dream employer. We craft a distinctive employee value proposition (EVP) that distinguishes you from your competitors in the Golden State and beyond.
In addition, we refine the candidate journey, skillfully guiding top talent from their initial encounter with your brand to the final job offer and their tenure as an employee.
We also employ a mix of organic and paid marketing strategies and platforms, tailored to the diverse Californian market, to amplify visibility and engagement; ensuring a steady stream of high-quality applications.
Some of the key services we offer include:
- Employer branding
- Candidate experience enhancement
- Job advertising and promotion
- Social media recruitment campaigns
- SEO for job postings
- Content marketing
- Analytics to assess and fine-tune recruitment campaigns
Discover Featured Podcast Episode
Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What sets you apart from other recruitment marketing agencies?
As more than just a recruitment marketing agency, we pride ourselves on being experts in optimizing talent acquisition. Our team, based in the heart of California, has a history of success spanning diverse sectors, from dynamic startups to global powerhouses. We reject the notion of a cookie-cutter approach, instead, we craft tailored strategies that merge industry-leading practices, cutting-edge techniques, and vital data insights. Our strategic positioning in California, a hotbed for talent acquisition, keeps us abreast with the newest trends in recruitment marketing.
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How does recruitment marketing differ from traditional marketing?
Recruitment marketing, as opposed to conventional marketing which focuses on promoting goods or services, is all about positioning your organization as the ultimate destination for career growth. This approach is particularly relevant in the vibrant and competitive job market of California. The goal is to captivate, engage, and cultivate potential talent even before they submit their job application. It goes beyond merely advertising job vacancies. It’s about establishing a compelling employer brand, crafting appealing career webpages, harnessing the power of social media, and ensuring a smooth and positive experience for prospective candidates.
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Which channels are most effective for recruitment marketing?
Unlocking the potential of a recruitment marketing strategy in California hinges on pinpointing the most effective channels that resonate with your ideal candidates. Our approach takes into account a multitude of elements, including industry specifics, the nature of the role, and the unique demographics of the candidate pool. We harness the power of both conventional and digital platforms – from utilizing local job boards and participating in California-based career expos to leveraging social media and email marketing. Our strategies are always underpinned by rigorous data analytics and the latest market trends, ensuring optimal return on your investment.
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What's a typical budget for recruitment marketing?
When it comes to determining a budget for recruitment marketing, there’s no one-size-fits-all solution. It’s a process that takes into account the unique aspects of your organization, such as its size, hiring requirements, and financial resources. As a recruitment marketing agency with deep roots in California, we provide tailored proposals that recommend budget allocations designed to effectively connect with, draw in, and engage your prospective talent pool. Whether your strategy involves a refresh of your career site, innovative social media campaigns, or enhancing your employer brand, we’re committed to ensuring every cent is strategically utilized to support your talent acquisition objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
