We Have Driven Impact At

  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo

Attract and Engage Staff with Cutting Edge Talent Acquisition

Are you finding it challenging to draw in the best talent to your California-based business?

High-quality employees are the engine that propels a company forward. However, securing such talent can often feel like an uphill battle. Traditional recruitment methods may seem ineffective, and the anticipated cost of an agency might appear daunting. But the reality is, without a robust recruitment marketing strategy, you’re not just missing out on potential employees, but also valuable time and resources.

The answer lies in a tailored recruitment marketing approach that enhances your company’s brand and captivates potential candidates right from the start.

At Single Grain, we specialize in this very field. We understand the right channels and strategies to meet your unique needs, helping you not just to reach, but also to connect with the top talent in the Golden State and beyond.

benefit1
benefit2

Your Chief Partners in Recruitment Marketing

As a recruitment marketing agency based in California, we harness the power of data to enhance your employer branding, ensuring that the right candidates perceive you as their dream employer. We craft a distinctive employee value proposition (EVP) that distinguishes you from your competitors in the Golden State and beyond.

In addition, we refine the candidate journey, skillfully guiding top talent from their initial encounter with your brand to the final job offer and their tenure as an employee.

We also employ a mix of organic and paid marketing strategies and platforms, tailored to the diverse Californian market, to amplify visibility and engagement; ensuring a steady stream of high-quality applications.

Some of the key services we offer include:

  • Employer branding
  • Candidate experience enhancement
  • Job advertising and promotion
  • Social media recruitment campaigns
  • SEO for job postings
  • Content marketing
  • Analytics to assess and fine-tune recruitment campaigns

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

MrBeast's Success and Ad Agency Budget Comparisons

Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, and influencer earnings disparities across platforms like YouTube and Twitch. They highlight marketing strategy variances at $1M, $10M, and $100M revenue levels and explore why creators like MrBeast succeed, offering insights into the marketing industry.

Learn More About The Work We’ve Done

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets you apart from other recruitment marketing agencies?

    As more than just a recruitment marketing agency, we pride ourselves on being experts in optimizing talent acquisition. Our team, based in the heart of California, has a history of success spanning diverse sectors, from dynamic startups to global powerhouses. We reject the notion of a cookie-cutter approach, instead, we craft tailored strategies that merge industry-leading practices, cutting-edge techniques, and vital data insights. Our strategic positioning in California, a hotbed for talent acquisition, keeps us abreast with the newest trends in recruitment marketing.

  • How does recruitment marketing differ from traditional marketing?

    Recruitment marketing, as opposed to conventional marketing which focuses on promoting goods or services, is all about positioning your organization as the ultimate destination for career growth. This approach is particularly relevant in the vibrant and competitive job market of California. The goal is to captivate, engage, and cultivate potential talent even before they submit their job application. It goes beyond merely advertising job vacancies. It’s about establishing a compelling employer brand, crafting appealing career webpages, harnessing the power of social media, and ensuring a smooth and positive experience for prospective candidates.

  • Which channels are most effective for recruitment marketing?

    Unlocking the potential of a recruitment marketing strategy in California hinges on pinpointing the most effective channels that resonate with your ideal candidates. Our approach takes into account a multitude of elements, including industry specifics, the nature of the role, and the unique demographics of the candidate pool. We harness the power of both conventional and digital platforms – from utilizing local job boards and participating in California-based career expos to leveraging social media and email marketing. Our strategies are always underpinned by rigorous data analytics and the latest market trends, ensuring optimal return on your investment.

  • What's a typical budget for recruitment marketing?

    When it comes to determining a budget for recruitment marketing, there’s no one-size-fits-all solution. It’s a process that takes into account the unique aspects of your organization, such as its size, hiring requirements, and financial resources. As a recruitment marketing agency with deep roots in California, we provide tailored proposals that recommend budget allocations designed to effectively connect with, draw in, and engage your prospective talent pool. Whether your strategy involves a refresh of your career site, innovative social media campaigns, or enhancing your employer brand, we’re committed to ensuring every cent is strategically utilized to support your talent acquisition objectives.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Recruitment Strategy

— Testimonials

Our Creds

facebook-blueprint
google-analytics
google-partner
microsoft-partner

— Our clients love us

client photo

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

client photo

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

client photo

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Optimize Recruitment Strategy