“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Attract and Retain Hotel Staff with Innovative Recruitment Strategies
Are you finding it challenging to attract high-quality guests to your hotel?
Exceptional guests are the lifeblood of a thriving hotel, yet often, attracting these premium guests can be an uphill task. Traditional marketing methods may seem ineffective, and the apparent cost of a digital marketing agency might seem high. However, in reality, without effective hotel marketing, you’re not just losing potential guests, but also revenue and precious time.
The answer lies in a robust hotel marketing strategy that enhances your hotel’s brand image and engages potential guests right from the start.
At Single Grain, we specialize in precisely this. We understand the most effective channels and methods for your unique needs, enabling you not only to reach but also connect with the high-quality guests you seek.
Your Premier Allies in Hospitality Marketing
As a hotel marketing agency, Single Grain employs a data-driven strategy to enhance your hotel’s brand visibility, ensuring it is seen as the go-to destination for the right guests. We craft an exclusive guest value proposition (GVP) that distinguishes your hotel from the competition.
In parallel, we refine the guest journey, skillfully guiding potential guests from their initial interaction with your brand to their final booking and their stay at your hotel.
We also utilize a mix of organic and paid marketing techniques and platforms to amplify your hotel’s exposure and engagement, guaranteeing a consistent flow of high-quality bookings.
Some of the key services Single Grain provides include:
- Hotel brand enhancement
- Guest experience optimization
- Hotel advertising and promotion
- Social media marketing campaigns
- SEO for hotel listings
- Content marketing
- Analytics to assess and fine-tune hotel marketing campaigns
Discover Featured Podcast Episode
Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What sets you apart from other recruitment marketing agencies?
We’re not just a recruitment marketing agency; we’re specialists in talent acquisition optimization. Our team has a proven track record of success across various industries, from fast-paced startups to multinational corporations. We don’t believe in a one-size-fits-all strategy, instead, we curate bespoke plans that combine industry best practices, innovative techniques, and crucial data insights. Our strategic location within the talent acquisition hub allows us to stay updated with the latest recruitment marketing trends.
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How does recruitment marketing differ from traditional marketing?
While traditional marketing aims to sell products or services, recruitment marketing is about selling your company as an ideal place to work. It’s about attracting, engaging, and nurturing talents before they even apply for a job. It’s more than just posting job ads; it’s about building a strong employer brand, creating attractive career pages, leveraging social media, and providing a seamless candidate experience.
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Which channels are most effective for recruitment marketing?
The success of a recruitment marketing strategy heavily depends on choosing the right channels that align with your target candidates. We consider various factors such as the industry, job type, candidate demographics, and more. We leverage a blend of traditional and digital platforms – from job boards and career fairs to social media and email marketing, always guided by data analysis and evolving market insights for maximum ROI.
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What's a typical budget for recruitment marketing?
There’s no standard budget for recruitment marketing as it largely depends on your company’s size, hiring needs, and financial capacity. We provide customized proposals, recommending budget allocations that effectively reach, attract, and engage with your potential candidates. Whether it’s investing in a career site revamp, social media campaigns, or employer branding, we ensure every dollar contributes to your talent acquisition goals.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
