We Have Driven Impact At

  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo

Educate and Engage Students with Innovative Learning Solutions

Are you finding it difficult to attract the best educators to your institution?

Exceptional educators are the backbone of a superior learning environment, but securing such talent often seems like a challenge. Traditional hiring methods might appear ineffective, and the perceived expense of an agency may seem daunting. However, the reality is, without a robust educational recruitment marketing strategy, your institution may miss out on potential educators, and also waste valuable resources and time.

The key lies in a potent educational recruitment marketing plan that enhances your institution’s reputation and engages potential educators right from the start.

At Single Grain, we specialize in this very solution. We understand the appropriate channels and strategies tailored to your specific needs, enabling you not just to connect with, but also to make a meaningful impact on the top educators in the field.

benefit1
benefit2

Your Trusted Allies in Education Marketing

As an education-focused digital marketing agency, Single Grain uses a data-informed strategy to enhance your institution’s branding, ensuring the right students perceive you as their ideal learning destination. We craft a distinct educational value proposition (EVP) that distinguishes you from other institutions.

In tandem, we refine the student journey, skillfully guiding top prospects from their initial engagement with your institution to their enrollment and subsequent academic journey.

We employ a mix of organic and paid marketing strategies across various platforms to boost visibility and engagement, ensuring a steady stream of high-quality applications.

Some of the key services Single Grain provides include:

  • Institutional branding
  • Student experience optimization
  • Course advertising and promotion
  • Social media education campaigns
  • SEO for educational programs
  • Educational content marketing
  • Analytics to assess and fine-tune education campaigns

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets you apart from other recruitment marketing agencies?

    We’re not just a recruitment marketing agency; we’re specialists in talent acquisition optimization. Our team has a proven track record of success across various industries, from fast-paced startups to multinational corporations. We don’t believe in a one-size-fits-all strategy, instead, we curate bespoke plans that combine industry best practices, innovative techniques, and crucial data insights. Our strategic location within the talent acquisition hub allows us to stay updated with the latest recruitment marketing trends.

  • How does recruitment marketing differ from traditional marketing?

    While traditional marketing aims to sell products or services, recruitment marketing is about selling your company as an ideal place to work. It’s about attracting, engaging, and nurturing talents before they even apply for a job. It’s more than just posting job ads; it’s about building a strong employer brand, creating attractive career pages, leveraging social media, and providing a seamless candidate experience.

  • Which channels are most effective for recruitment marketing?

    The success of a recruitment marketing strategy heavily depends on choosing the right channels that align with your target candidates. We consider various factors such as the industry, job type, candidate demographics, and more. We leverage a blend of traditional and digital platforms – from job boards and career fairs to social media and email marketing, always guided by data analysis and evolving market insights for maximum ROI.

  • What's a typical budget for recruitment marketing?

    There’s no standard budget for recruitment marketing as it largely depends on your company’s size, hiring needs, and financial capacity. We provide customized proposals, recommending budget allocations that effectively reach, attract, and engage with your potential candidates. Whether it’s investing in a career site revamp, social media campaigns, or employer branding, we ensure every dollar contributes to your talent acquisition goals.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Attract Top Talent Now

— Testimonials

Our Creds

facebook-blueprint
google-analytics
google-partner
microsoft-partner

— Our clients love us

client photo

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

client photo

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

client photo

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

start-growing

Level Up Your Marketing Without Increasing Your Headcount

Attract Top Talent Now