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Master the Digital Ad Space with Programmatic

Does the complexity of buying digital ad space feel like a maze you can’t navigate, especially in the SaaS industry?

Understanding the ins and outs of the digital ecosystem can be daunting. It’s not just about buying ad space, but about reaching the right audience at the right time, with the right message. Multiply these requirements with the array of digital platforms and the task becomes seemingly impossible, especially when you’re trying to promote your software solutions.

A programmatic approach to media buying can break down this complexity and put you in the driver’s seat of your digital advertising. Efficient and data-driven media buying is only a programmatic strategy away. This is particularly crucial in the SaaS sector, where reaching the right audience can make all the difference.

Single Grain, as a top-notch programmatic media agency, is equipped to implement efficient ad buying systems for you, specifically designed to maximize your ad impressions, clicks and conversions. Let Single Grain guide your journey through the labyrinth of digital advertising, ensuring your SaaS products reach the right audience at the right time.

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Single Grain: Programmatic Advertising Excellence

Investing in programmatic advertising with Single Grain, a programmatic media agency, ensures precision and data-driven results for your SaaS business. We leverage technology and data for real-time bidding on ad spaces, ensuring your software solutions connect with your target audience cost-effectively.

Maximizing your ROI goes beyond buying ad space; it’s about utilizing intelligent algorithms for high-impact ad placements. Single Grain can provide just that. We aim for the best placements that ensure your SaaS offerings get seen by the right audience, leading to improved user engagement and conversion rates.

Our dedicated team at Single Grain will work hand-in-hand with you to bring your programmatic advertising vision to life, manage your campaigns, and provide insightful reports to keep you updated on the results. We understand the unique challenges of the SaaS industry and are here to help you navigate them.

Key services offered by Single Grain as a programmatic media agency include:

  • Customized programmatic strategy for SaaS
  • Real-time bidding
  • Target audience identification
  • Ad tracking and performance analysis
  • Ad creative and content strategies for SaaS
  • Campaign management and optimization
  • Insightful reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What exactly does a programmatic media agency do?

    As a SaaS-focused programmatic media agency, we essentially empower your software service business to harness data and technology for the automation and optimization of digital advertising transactions in real-time. This strategy guarantees your promotional materials connect with the appropriate audience precisely when and where they’re most receptive. By utilizing programmatic methodologies, we can assist you in enhancing operational efficiency, refining audience targeting, and achieving superior control and visibility over your advertising investment.

  • How does programmatic buying differ from traditional media buying?

    Conventional software sales methods can be laborious, involving lengthy negotiations and extensive documentation. However, with the advent of programmatic sales in the SaaS industry, this process has been revolutionized. It’s now automated and data-driven, enabling more accurate targeting and real-time enhancements. This ensures your software solutions reach the appropriate audience in the right context, potentially resulting in improved user engagement and conversion rates. It’s a paradigm shift in the realm of digital software marketing.

  • Can a programmatic media agency really help improve my advertising ROI?

    Definitely! A finely-tuned programmatic approach can yield substantial enhancements in your SaaS product’s advertising ROI. By leveraging the strength of data and real-time bidding, we can guarantee your advertisements reach the appropriate audience when they’re most receptive. This degree of meticulous targeting minimizes unnecessary expenditure and amplifies the probability of user acquisition. Furthermore, with real-time analytics, we’re able to perpetually refine your campaigns for superior outcomes.

  • Is programmatic advertising suitable for all types of businesses?

    Deploying programmatic advertising can yield significant advantages for any SaaS enterprise that incorporates digital advertising into its growth blueprint. From burgeoning startups seeking to amplify their local footprint to global SaaS giants striving for worldwide penetration, programmatic advertising provides precise targeting and scalability. Nevertheless, the tactics and platforms employed can fluctuate based on your organization’s scale, objectives, and target user base. We are equipped to customize a programmatic strategy that optimally aligns with your unique requirements.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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Level Up Your Marketing Without Increasing Your Headcount

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