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Unlocking Potential With Programmatic Marketing

Does the landscape of programmatic advertising seem overwhelming in the SaaS industry?

Your software-as-a-service business may be grappling with the complexities of managing ad bidding, data analysis, and media buying across various platforms. This can be frustrating and disorientating, stifling your growth potential and diverting energy from your core operations.

However, with a well-executed programmatic marketing strategy, these obstacles can transform into opportunities. With the right support, you can harness the full potential of programmatic advertising to target customers more precisely, reduce ad spend waste and enhance your ROI.

At Single Grain, we can unravel the complexity of programmatic advertising, turning it into a powerhouse for your SaaS growth. Our team of experts leverages advanced technology and data insights to offer unmatched programmatic marketing services tailored to your software business needs.


Ultimate Programmatic Marketing Solutions

At Single Grain, we specialize in providing comprehensive programmatic marketing services tailored to the unique needs of SaaS businesses. We demystify the complexities of programmatic advertising, crafting strategies that effectively reach your target audience while optimizing your SaaS ad spends.

Our expert team is relentless in identifying the user segments that are crucial to your SaaS business. We leverage data-driven insights to create personalized campaigns that resonate with potential users, driving conversion rates and boosting your software subscriptions.

We are more than just a marketing agency; we are your strategic partner in the SaaS industry. We work closely with you to understand your digital advertising goals and design campaigns that align with these objectives, ensuring your software solutions reach the right audience.

Single Grain's primary programmatic marketing services for SaaS businesses include:

  • Real-time data analysis and reporting
  • Programmatic display advertising
  • Video and mobile programmatic marketing
  • Advanced audience targeting and segmentation
  • Contextual and behavioral targeting
  • Bid management and real-time bidding

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does programmatic marketing services differ from traditional marketing?

    Programmatic marketing services revolutionize the way advertising operates, leveraging cutting-edge technology within the SaaS industry. It employs AI and real-time bidding to manage inventory across a variety of channels such as mobile, display, video, and social media. This approach transcends the conventional methods where purchases are made directly from publishers, by automating the process and facilitating real-time optimization. It paves the way for targeted, personalized, and streamlined advertising, an aspect that traditional marketing often falls short of. Indeed, it's a transformative force in the realm of advertising.

  • What are the key benefits of using programmatic marketing services?

    In the realm of SaaS, programmatic marketing solutions present a plethora of advantages. They introduce unparalleled efficiency by streamlining the purchasing process, a feature that conserves both time and resources. Additionally, these services offer instantaneous data and analytics, empowering you to swiftly fine-tune your strategies to optimize your campaign's effectiveness. Furthermore, they deliver an intricate level of audience targeting, ensuring your message lands in front of the right eyes at the most opportune moment. With programmatic marketing, you command the helm, guaranteeing your advertisements connect with your intended audience with pinpoint accuracy.

  • How does programmatic marketing services ensure data privacy?

    We recognize the criticality of safeguarding data in the SaaS landscape. Our programmatic marketing solutions harness user information for accurate targeting, yet we strictly adhere to privacy standards such as GDPR and CCPA. We depersonalize all individual data, utilizing it exclusively to present pertinent advertisements. We also collaborate with esteemed data suppliers who strictly comply with privacy legislations and protocols. The privacy of your user base is as vital to us as the success of your marketing campaigns.

  • Can small businesses benefit from programmatic marketing services?

    Definitely! Programmatic marketing services aren't exclusive to the giants of the industry. Even if you're a small SaaS company, you can leverage the accuracy and efficiency of programmatic advertising. It empowers you to compete on equal footing, reaching your ideal customers effectively within your budget constraints. Moreover, it offers real-time analytics, which can enhance your understanding of your user base and fine-tune your campaigns for improved outcomes. Thus, irrespective of your company's size, programmatic marketing can be a potent weapon in your digital marketing repertoire.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us