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Unlocking Potential With Programmatic Marketing

Does the landscape of programmatic advertising seem overwhelming in the context of educational institutions?

Your institution may be grappling with the complexities of managing ad bidding, data analysis, and media buying across various platforms. This can be frustrating and disorientating, stifling your potential to attract more students and diverting energy from your core educational activities.

However, with a well-executed programmatic marketing strategy, these obstacles can transform into opportunities. With the right support, you can harness the full potential of programmatic advertising to target prospective students more precisely, reduce ad spend waste and enhance your enrolment rates.

At Single Grain, we can unravel the complexity of programmatic advertising, turning it into a powerhouse for your institution’s growth. Our team of experts leverages advanced technology and data insights to offer unmatched programmatic marketing services tailored to your educational institution’s needs.

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Ultimate Programmatic Marketing Solutions

At Single Grain, we specialize in providing comprehensive programmatic marketing services to educational institutions, helping them reach their full potential. We simplify the complex world of programmatic advertising in the education sector, crafting strategies that effectively reach your target audience – students, parents, and educators – while optimizing your ad spends.

Our expert team works tirelessly to identify the audiences that matter most to your institution. We use data-driven insights to create personalized campaigns that resonate with potential students and their families, driving enrollment rates and enhancing your institution’s reputation.

We are more than just a marketing agency; we are your strategic partner in the education industry. We work closely with you to identify your digital advertising goals and design campaigns that align with these objectives, ensuring your institution stands out in the competitive educational landscape.

Single Grain’s primary programmatic marketing services for the education sector include the following:

  • Real-time data analysis and reporting
  • Programmatic display advertising
  • Video and mobile programmatic marketing
  • Advanced audience targeting and segmentation
  • Contextual and behavioral targeting
  • Bid management and real-time bidding

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Diving Deeper on the LinkedIn UGC Strategy #2606

In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

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Frequently Asked Questions

And We Have The Answers

  • How does programmatic marketing services differ from traditional marketing?

    Programmatic marketing services revolutionize the way educational institutions reach their audience by leveraging cutting-edge technology. They employ AI and real-time bidding to secure ad space across various platforms, including mobile, display, video, and social media. This approach differs from conventional methods where you would directly purchase from publishers. Instead, programmatic buying automates and optimizes the process in real-time. It facilitates precise, customized, and efficient outreach that traditional marketing methods in the education sector often miss. It’s undeniably a transformative force in the realm of educational marketing.

  • What are the key benefits of using programmatic marketing services?

    Programmatic marketing services, when applied in the education sector, offer a wealth of advantages. They streamline the advertisement procurement process through automation, saving valuable time and resources that can be better utilized in enhancing educational experiences. These services also grant immediate access to data and analytics, empowering you to swiftly fine-tune your outreach efforts for optimal engagement. Furthermore, they offer a detailed level of audience segmentation, ensuring your message connects with the right students, parents, or educators at the most opportune moment. With programmatic marketing, you command the helm, guaranteeing your educational offerings reach your intended audience with pinpoint accuracy.

  • How does programmatic marketing services ensure data privacy?

    We recognize the criticality of safeguarding information in the realm of education. Our programmatic marketing services utilize student and faculty data for pinpoint accuracy, but rest assured, we operate strictly within the boundaries of privacy laws such as GDPR and CCPA. We anonymize all personal data and employ it exclusively for the purpose of serving pertinent educational content and ads. We also collaborate with trustworthy data providers who strictly comply with privacy regulations and guidelines. The privacy of your educational community is as paramount to us as the success of our targeted campaigns.

  • Can small businesses benefit from programmatic marketing services?

    Indeed! Programmatic marketing services aren’t exclusive to large-scale entities. Even if you’re an educational institution or a small learning center, you can leverage the accuracy and productivity of programmatic advertising. It empowers you to compete on an equal footing, connecting with your target student demographic efficiently while adhering to your budget. Moreover, it offers immediate analytics, which aids in comprehending your student base more effectively and fine-tuning your outreach initiatives for enhanced outcomes. Therefore, regardless of your size, programmatic marketing can be a potent instrument in your digital outreach toolkit.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

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