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Unlocking Potential With Programmatic Marketing


Does the landscape of programmatic advertising seem overwhelming in the consumer electronics sector?

Your electronics business may be grappling with the complexities of managing ad bidding, data analysis, and media buying across various platforms. This can be frustrating and disorientating, stifling your growth potential and diverting energy from your core operations.

However, with a well-executed programmatic marketing strategy, these obstacles can transform into opportunities. With the right support, you can harness the full potential of programmatic advertising to target customers more precisely, reduce ad spend waste and enhance your ROI. Imagine reaching the right audience at the right time with your latest smart home device or high-definition television.

At Single Grain, we can unravel the complexity of programmatic advertising in the consumer electronics industry, turning it into a powerhouse for your growth. Our team of experts leverages advanced technology and data insights to offer unmatched programmatic marketing services tailored to your business needs.


Ultimate Programmatic Marketing Solutions

At Single Grain, we specialize in providing comprehensive programmatic marketing services tailored to the consumer goods industry, unlocking the potential of your brand. We simplify the complexities of programmatic advertising, crafting strategies that effectively reach your target consumers while optimizing your ad budget.

Our expert team works relentlessly to identify the consumer segments that are most valuable to your brand. Leveraging data-driven insights, we create personalized campaigns that resonate with potential customers, driving engagement and boosting conversion rates.

We are more than just a marketing agency; we are your strategic partner in the consumer goods industry. We work closely with you to understand your digital advertising goals, designing campaigns that align with these objectives and deliver tangible results.

Single Grain's primary programmatic marketing services for the consumer goods industry include:

  • Real-time data analysis and reporting
  • Programmatic display advertising
  • Video and mobile programmatic marketing
  • Advanced consumer targeting and segmentation
  • Contextual and behavioral targeting
  • Bid management and real-time bidding

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Frequently Asked Questions

And We Have The Answers

  • How does programmatic marketing services differ from traditional marketing?

    Programmatic marketing services revolutionize the consumer industry by leveraging cutting-edge technology to simplify and enhance advertising campaigns. This approach utilizes AI and real-time bidding to secure ad space across a variety of platforms, such as mobile, display, video, and social channels. This automated process is a departure from conventional methods that require direct purchases from publishers. Programmatic marketing not only automates this process but also allows for real-time fine-tuning. It provides the ability to deliver targeted, personalized, and efficient advertising that is often missing in traditional marketing strategies. It's truly a transformative force in the realm of consumer engagement and outreach.

  • What are the key benefits of using programmatic marketing services?

    In the consumer goods sector, programmatic marketing services can be a game-changer. They streamline your advertising efforts by automating the purchase process, a move that not only conserves time but also optimizes resources. These services also offer the advantage of real-time data and analytics, enabling you to tweak your campaigns on the fly for optimal performance. But perhaps the most significant benefit lies in the detailed targeting capabilities they offer. Imagine being able to deliver the perfect message to the ideal consumer at the most opportune moment. That's the power of programmatic marketing - it puts you in the driver's seat, ensuring your advertisements hit their mark with pinpoint accuracy.

  • How does programmatic marketing services ensure data privacy?

    We recognize the criticality of safeguarding consumer data. Our programmatic marketing services utilize this information for accurate targeting, yet we guarantee that it's executed in compliance with privacy norms such as GDPR and CCPA. We anonymize all personal data, employing it exclusively for the purpose of presenting pertinent consumer-focused ads. We also collaborate with trustworthy data providers who strictly abide by privacy regulations and guidelines. The privacy of your consumer base is as significant to us as orchestrating successful marketing campaigns.

  • Can small businesses benefit from programmatic marketing services?

    Indeed! Programmatic marketing services aren't exclusively for industry giants. Even if you're a small consumer goods business, you can leverage the accuracy and effectiveness of programmatic advertising. It empowers you to compete on an equal footing, connecting with your desired consumers efficiently within your financial means. Moreover, it offers real-time analytics, which aids you in comprehending your consumer's behavior and fine-tuning your campaigns for enhanced outcomes. Thus, irrespective of your business size, programmatic marketing can serve as a potent instrument in your digital marketing toolkit.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Level Up Your Marketing Without Increasing Your Headcount

Work With Us