“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Maximizing Returns with Programmatic Advertising
Feeling overwhelmed with navigating the complex world of programmatic advertising in the travel industry? Are ad spend inefficiencies or lack of targeted reach keeping you up at night, hindering your ability to effectively promote your travel packages?
Let's face it. The landscape of programmatic ad buying, especially in the dynamic and competitive travel sector, is littered with intricate platforms, algorithms, and bidding strategies that can be daunting to decipher without specialist knowledge or experience. Your marketing dollars need to work for you, not against you, and this often requires a refined strategy and expertise tailored to the unique needs of the travel industry.
The solution to harnessing the power of efficient programmatic advertising lies in utilizing programmatic managed services. By taking advantage of comprehensive managed services, travel businesses can unlock precision targeting and maximize their return on ad spend, reaching the right audience at the right time to boost bookings.
Here at Single Grain, we understand the nuanced ecosystem of programmatic ad buying in the travel industry. With our team of seasoned industry professionals and proven track record, we can turn your programmatic challenges into growth opportunities, helping you to effectively reach potential travelers and turn them into satisfied customers.
Our Specialties in Programmatic Managed Services
At Single Grain, our programmatic solutions are tailored to meet the unique needs of your travel business, optimizing your ROI. By harnessing data-driven strategies and cutting-edge technologies, we ensure your ads reach the right travelers at the perfect moment, all within your set budget.
We understand the ever-changing nature of the travel industry and the importance of a flexible strategy in response to shifting trends. That's why we maintain an agile approach to ensure your campaigns stay current and effective in the dynamic digital travel market.
Our ongoing campaign optimization and real-time reporting also provide you with unparalleled transparency and control over your campaigns. It’s not just about reaching your targets, it's about surpassing them and ensuring your travel services stand out in a crowded marketplace.
Here is a glimpse into key services you can expect from Single Grain's programmatic managed services, specifically tailored for the travel industry:
- Media strategy & buying
- Programmatic display & video
- Direct & private marketplace deals
- Targeting & segmentation
- Performance monitoring & optimization
- Transparent reporting & analytics
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
Frequently Asked Questions
And We Have The Answers
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What exactly are programmatic managed services?
Programmatic managed services, in the context of the travel industry, represent a refined approach to digital marketing. These services leverage advanced technology to automate the procurement, positioning, and enhancement of media assets, all in real time. This method supersedes the conventional, labor-intensive techniques, employing machine learning and data-centric algorithms to serve tailored and relevant ads to your prospective travelers. By automating this process, your marketing efforts become more streamlined, enabling your travel campaigns to reach new heights of efficiency and effectiveness.
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How can programmatic managed services benefit my business?
Programmatic managed services can bring a wealth of advantages to your travel business. First and foremost, they can dramatically boost your promotional effectiveness by automating the ad procurement process. This translates into reaching your desired travelers more efficiently, often at a more economical cost. Secondly, they enable real-time refinement, implying that your campaigns can perpetually evolve based on live data. Finally, with programmatic advertising, you can harness data to gain a deeper comprehension of your travelers and customize your communication to them, thereby increasing engagement and conversion rates.
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Are programmatic managed services suitable for every type of business?
Programmatic managed services aren't solely the domain of sprawling corporations. They can be a game-changer for enterprises of all scales, even within the travel industry. The secret lies in comprehending your audience and their digital footprints. By harnessing the power of data-driven insights, programmatic advertising can help you connect with the perfect traveler, at the ideal moment, with a message that resonates. No matter the size of your travel business, if you're aiming to amplify your digital marketing strategies and achieve more impactful outcomes, programmatic managed services could be your ticket to success.
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How can I get started with programmatic managed services?
Embarking on your journey with programmatic managed services starts by identifying your travel business objectives and understanding your target travelers. Once these elements are crystal clear, you can collaborate with a reliable partner specializing in programmatic advertising. This partner will navigate you through the process, execute the most suitable strategies, and oversee your promotional campaigns. They'll assist you in harnessing data and technology to connect with your desired travelers in a more impactful and streamlined manner. Bear in mind, the aim is not merely to mechanize your advertising initiatives, but to make them more focused, tailored, and triumphant in the competitive travel industry.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
