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Maximizing Returns with Programmatic Advertising

Feeling overwhelmed with navigating the complex world of programmatic advertising in the online education sector? Are ad spend inefficiencies or lack of targeted reach keeping you up at night?

Let's face it. The landscape of programmatic ad buying for online courses and educational resources is littered with intricate platforms, algorithms, and bidding strategies that can be daunting to decipher without specialist knowledge or experience. Your marketing dollars need to work for you, not against you, and this often requires a refined strategy and expertise.

The solution to harnessing the power of efficient programmatic advertising lies in utilizing programmatic managed services. By taking advantage of comprehensive managed services, online education providers can unlock precision targeting and maximize their return on ad spend.

Here at Single Grain, we understand the nuanced ecosystem of programmatic ad buying in the online education industry. With our team of seasoned industry professionals and proven track record, we can turn your programmatic challenges into growth opportunities.


Our Specialties in Programmatic Managed Services

Single Grain's programmatic solutions are tailored to meet the unique needs of your online education platform, optimizing your ROI. By harnessing data-driven strategies and advanced technologies, we ensure your educational ads reach the right learners at the most opportune moments, all within your set budget.

We understand that the world of online education is ever-evolving, and so we maintain an agile approach to ensure your campaigns stay relevant and effective in this dynamic digital learning landscape.

Our ongoing campaign optimization and real-time reporting also provide you with unparalleled transparency and control over your campaigns. It’s not just about reaching your enrollment targets, it's about surpassing them and enhancing the learning experience.

Here is a glimpse into key services you can expect from Single Grain's programmatic managed services for the online education sector:

  • Media strategy & buying
  • Programmatic display & video
  • Direct & private marketplace deals
  • Targeting & segmentation
  • Performance monitoring & optimization
  • Transparent reporting & analytics

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Frequently Asked Questions

And We Have The Answers

  • What exactly are programmatic managed services?

    In the context of online education, programmatic managed services represent a refined facet of digital promotion. These services leverage cutting-edge technology to automate the acquisition, positioning, and enhancement of media assets, all happening in real time. Moving away from conventional, labor-intensive methods, programmatic promotion employs machine learning and data-driven algorithms to serve tailored and relevant ads to your learners. This automated methodology can simplify the ad procurement process and enhance the efficacy and efficiency of your educational campaigns.

  • How can programmatic managed services benefit my business?

    In the context of online education, programmatic managed services can provide a plethora of advantages to your institution. To begin with, they can dramatically boost your student recruitment efficiency by automating the ad purchasing process. This implies that you can connect with your prospective students more effectively, often at a reduced expense. Additionally, these services facilitate real-time optimization, enabling your campaigns to consistently evolve based on live data. Finally, programmatic advertising empowers you to harness data to gain a deeper understanding of your potential students and customize your communication to them, thereby increasing engagement and enrollment rates.

  • Are programmatic managed services suitable for every type of business?

    Programmatic managed services are not solely the domain of massive conglomerates. They can be remarkably advantageous for educational institutions of all sizes, even in the online education sector. The secret lies in comprehending your learners and their digital habits. By harnessing data-derived knowledge, programmatic advertising can assist you in connecting with the right students, at the most opportune moment, with the most relevant message. Irrespective of your institution's size or educational focus, if you're aiming to amplify your digital outreach and yield more impactful results, programmatic managed services could be a superb choice.

  • How can I get started with programmatic managed services?

    Embarking on your journey with programmatic managed services in the realm of online education requires a deep comprehension of your institutional objectives and student demographics. Once these elements are crystal clear, you can collaborate with a reputable programmatic advertising ally who will navigate you through the labyrinth, deploy the most suitable strategies, and oversee your promotional campaigns. They'll empower you to harness data and cutting-edge technology to connect with your prospective students in a more impactful and streamlined manner. Bear in mind, the aim is not merely to mechanize your advertising initiatives, but to refine them, making them more targeted, personalized, and ultimately, triumphant.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

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Level Up Your Marketing Without Increasing Your Headcount

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