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Effective Programmatic Display: Your Path to Success

Are your display ads not hitting the mark as you’d hoped, even in the dynamic California market?

You’ve been putting in the effort, crafting your marketing strategies with diligence, yet the conversions aren’t reflecting your hard work. It could be that you’re missing out on potential customers due to a lack of personalization and precise targeting. It’s time to face the facts: There’s revenue slipping through your fingers, and it’s high time to reclaim it. A transition is necessary – from broad-spectrum display advertising to a more data-driven, programmatic approach.

Programmatic display campaigns allow you to leverage real-time data to connect with the right audience, at the perfect moment, with a message that resonates. This ensures your ads pack a punch and drive more conversions. To make this transition, you need a reliable programmatic display agency.

Welcome to Single Grain. We’re experts in crafting data-driven programmatic display ad campaigns, specifically tailored to meet your unique business objectives, even in the competitive Californian landscape.

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Specializing in Tailored Programmatic Display Strategies

At Single Grain, nestled in the heart of California, we harness the power of data to craft precision-targeted programmatic display campaigns. We begin by immersing ourselves in your business, understanding your audience, and aligning with your objectives to devise a strategy that’s as unique as your brand.

Utilizing real-time bidding platforms, we ensure your ads make their mark at the perfect moment and in the most relevant digital arenas, amplifying your reach and ROI. Yet, our commitment doesn’t stop there. We continually monitor and fine-tune campaigns to ensure enduring success.

We champion transparency and provide exhaustive analysis and reporting, keeping you in the loop about your campaign performance at all times.

As a premier programmatic display agency in California, Single Grain offers a comprehensive suite of services:

  • Real-time bidding
  • Data-driven targeting
  • Engaging ad design and testing
  • KPI monitoring and performance dashboard
  • Continuous campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your programmatic display agency apart from others?

    What sets our agency apart is our profound understanding of programmatic advertising, coupled with our ability to delve deep into analytics. We harness the power of machine learning and sophisticated algorithms to fine-tune your display ads, ensuring maximum engagement and conversion rates. We don’t merely adhere to a predefined strategy; we appreciate the uniqueness of each client and craft bespoke solutions accordingly. Nestled in the heart of California, the hub of digital advertising, we are consistently at the cutting edge of the newest trends and advancements in programmatic display advertising.

  • How does programmatic display advertising differ from traditional digital advertising?

    In the vibrant digital landscape of California, programmatic display advertising shines as a superior alternative to conventional digital advertising methods. This cutting-edge approach automates the procurement and sale of ad space in real-time, leading to enhanced efficiency and cost-effectiveness. Moving away from the traditional practices of proposal requests and negotiations, programmatic display advertising leverages artificial intelligence and real-time bidding to secure inventory across mobile, display, video, and social channels. This tech-savvy method facilitates more accurate targeting and personalization, potentially boosting the success of your advertising campaigns.

  • Which are the best platforms for programmatic display advertising?

    When it comes to programmatic display advertising, the ideal platforms vary based on your unique product and the audience you’re targeting. Here in California, our team is committed to meticulously understanding your needs, enabling us to select platforms that are perfectly tailored to your objectives and will yield the most fruitful outcomes. Our strategy is rooted in data, empowering us to make educated choices about the platforms that will offer the most substantial return on investment and foster your business expansion. We utilize our extensive expertise and insights to guarantee your ads connect with the appropriate audience precisely when they need to.

  • How much should I budget for effective programmatic display advertising?

    Recognizing that every business is unique, especially here in the dynamic landscape of California, we understand that there isn’t a universal solution when it comes to programmatic display advertising. The size of your business, your objectives, and your financial resources all play critical roles. Our team is committed to crafting a personalized proposal that outlines the best budget distribution to reach your objectives. We extend an invitation for a complimentary consultation to understand your needs better and design a strategy that amplifies your advertising returns on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Simplify Ad Buying Now