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Maximize Your Advertising Returns with Programmatic

Feeling lost in the dynamic universe of programmatic advertising within the gaming industry? You're not the only one. Deciphering the intricate programmatic ecosystem can feel like trying to beat the final boss without a strategy guide, filled with industry-specific lingo and technological challenges.

The ever-changing landscape can lead to squandered ad spend, ineffective campaigns, and missed opportunities. This can be as frustrating as a laggy game, especially when you're aware that programmatic advertising has the potential to level up your gaming business with real, quantifiable results.

But there's a power-up available: expert programmatic consulting. A seasoned consultant can help you unlock the cheat codes of programmatic, ensuring that your advertising strategy is as streamlined and efficient as a well-coded game.

That's where Single Grain enters the game. We are industry leaders in programmatic consulting, equipped with the knowledge and resources to help your gaming business achieve a high score in the programmatic arena.

Unlock Programmatic Success with Single Grain

Single Grain is a team of dedicated programmatic consultants specializing in the gaming industry, offering bespoke solutions tailored to your gaming business needs. We help you simplify the complexities of programmatic, making it an effective and profitable part of your player acquisition and retention strategy.

We invest the time to understand your gaming business goals and customize a programmatic strategy that drives results. We make data-driven decisions to create campaigns that reach your target gamers with precision, saving your valuable ad spend.

Moreover, we provide ongoing support and optimization to keep your campaigns performing at their best. Whether your objective is increased game awareness, player acquisition, or maximizing return on ad spend, Single Grain is your trusted partner for programmatic success in the gaming world.

Our key programmatic consulting services for the gaming industry include:

Data-driven strategy
Campaign creation and optimization
Target audience segmentation
Performance monitoring and reporting
Continuous programmatic consulting and support

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— Our clients love us

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

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Frequently Asked Questions

And We Have The Answers

What does programmatic consulting entail?

Programmatic consulting, in the context of the gaming industry, is a strategic approach designed to guide businesses through the intricate maze of automated digital advertising. This could encompass a range of tasks, from establishing and fine-tuning ad campaigns, to integrating programmatic technologies, to educating your team on the most effective strategies. We take into account your unique objectives, player demographics, and existing hurdles to craft a bespoke programmatic strategy. Our ultimate aim is to help you amplify your advertising return on investment while reducing unnecessary ad expenditure.
How does programmatic consulting differ from traditional advertising consulting?

Classic game marketing consultation typically centers on overarching promotional strategies and creative ideation, while programmatic consulting in the gaming industry takes a more analytical and tech-centric approach. This method is all about harnessing the power of automation and real-time bidding to enhance your digital game advertising campaigns. The intricate nature of programmatic advertising in gaming demands a profound comprehension of ad tech, data scrutiny, and the digital game ad marketplace. This is the juncture where the expertise of a programmatic consultant becomes indispensable.
Can programmatic consulting help improve my ad performance?

Without a doubt! This is the core objective of programmatic consulting within the gaming industry. Leveraging data analytics and machine learning, we can assist you in honing your in-game advertising, refining your bid strategies, and maximizing the effectiveness of your ad budget. The outcome? Enhanced ad engagement, elevated click-through rates, and in the end, superior returns on your advertising expenditure.
Is programmatic consulting a good fit for my business?

Should you be channeling resources into digital marketing within the gaming industry and yearn to optimize your promotional expenditure, programmatic consulting might just be the game-changer you need. Whether you're a novice in the realm of programmatic advertising or a seasoned player not yet hitting the high scores you envisioned, a programmatic consultant can level up your strategy with their specialized knowledge and insights. We're eager to engage in dialogue about your unique obstacles and objectives, and delve into how programmatic consulting can power up your gaming enterprise's progression.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

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Our Growth Methodology

We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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