
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Struggling to navigate the rapidly evolving world of programmatic advertising? You’re not alone. Making sense of the complex programmatic ecosystem can be an overwhelming task, riddled with jargon and technological hurdles.
The rapidly shifting landscape can lead to wasted ad spend, inefficient campaigns, and missed opportunities. This can be frustrating, especially when you know that programmatic advertising has the potential to drive real, measurable results for your business.
But there is a solution: expert programmatic consulting. An experienced consultant can help you decode the ins and outs of programmatic, ensuring that your advertising strategy is streamlined, efficient, and successful.
That’s where Single Grain comes in. We are industry leaders in programmatic consulting, equipped with the knowledge and resources to help your business excel in the programmatic space.
Single Grain is a team of dedicated programmatic consultants offering bespoke solutions tailored to your business needs. We help you simplify the complexities of programmatic, making it an effective and profitable part of your marketing strategy.
We invest the time to understand your business goals and customize a programmatic strategy that drives results. We make data-driven decisions to create campaigns that reach your target audience with precision, saving your valuable ad spend.
Moreover, we provide ongoing support and optimization to keep your campaigns performing at their best. Whether your objective is increased brand awareness, customer acquisition, or maximizing return on ad spend, Single Grain is your trusted partner for programmatic success.
Our key programmatic consulting services include:
In this episode, we discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.
Programmatic consulting is all about helping businesses navigate the complex world of programmatic advertising – which involves automated buying and selling of online advertising. This could mean anything from setting up and optimizing ad campaigns, to implementing programmatic technologies, to training your team on best practices. We consider your specific goals, target audience, and current challenges to tailor a programmatic strategy that suits you best. Our goal is to help you maximize your advertising ROI while minimizing wasted ad spend.
Traditional advertising consulting often focuses on broader advertising strategies and creative development, whereas programmatic consulting is more data-driven and technology-focused. It’s all about leveraging automation and real-time bidding to optimize your digital ad campaigns. The complexity of programmatic advertising requires a deep understanding of ad tech, data analysis, and the digital ad market, which is where a programmatic consultant comes into play.
Absolutely! That’s one of the main goals of programmatic consulting. By using data analysis and machine learning, we can help you target your ads more accurately, optimize your bidding strategies, and make your ad spend work harder. The result? Improved ad performance, higher click-through rates, and ultimately, better ROI on your advertising investment.
If you’re investing in digital advertising and want to make the most of your ad spend, programmatic consulting could be a great fit. Whether you’re new to programmatic advertising or you’ve been using it but aren’t seeing the results you want, a programmatic consultant can provide the expertise and insights you need. We welcome the opportunity to discuss your specific challenges and goals, and explore how programmatic consulting can help drive your business forward.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”