“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Does this sound like your business?
The consequences of not addressing these issues can be significant, leading to frustration and suboptimal results despite the potential of programmatic advertising to drive real, measurable outcomes for your business.
But there is a solution: expert programmatic consultancy. An experienced consultant can help you decode the complexities of programmatic advertising, ensuring your strategy is streamlined, efficient, and successful. They provide transparency and control over your media supply chain, ensuring data ownership and integrity.
That’s where Single Grain comes in. As industry leaders in programmatic consultancy, we are equipped with the knowledge and resources to help your business excel in the programmatic space, leading to higher CTR, improved ROI, and increased revenue.
At Single Grain, we specialize in delivering tailored programmatic consultancy solutions designed to meet your unique business needs. Our innovative strategies simplify the complexities of programmatic advertising, transforming it into a powerful and profitable component of your marketing strategy.
We take the time to understand your business goals and craft a custom programmatic strategy that drives measurable results. By leveraging data-driven insights, we create campaigns that precisely target your audience, optimizing your ad spend for maximum efficiency.
Our commitment doesn’t end with campaign creation. We provide continuous support and optimization to ensure your campaigns consistently perform at their best. Whether your aim is to boost brand awareness, acquire new customers, or maximize return on ad spend, Single Grain is your trusted partner for achieving programmatic success.
We always provide a custom programmatic consultancy plan for our clients, but in general it consists of:
Partner with Single Grain to experience the tangible benefits of expert programmatic consultancy, including enhanced targeting precision, optimized ad spend, and sustained campaign performance.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
A programmatic specialist troubleshoots campaign setup and performance issues across Display, Online Video, and Connected TV channels, and provides feedback to product managers for platform and product improvements.
PMP (Private Marketplace) deals occur within a marketplace for multiple advertisers, whereas programmatic guaranteed deals are directly negotiated between two parties with guaranteed ad placements.
Programmatic advertising automates the buying and placement of digital ad inventory across various platforms, delivering relevant ads to audiences in less than a second.
The four pillars of programmatic advertising are planning, technology, data, and expertise.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Updated August 2023. The demand for e-commerce has been increasing all across the globe, and that means many smaller brands are competing against large enterprises for online sales. To outshine…
Staying ahead of the curve with SEO is crucial in today’s world, especially with how inundated the internet is with AI content. However, one strategy that has time and time…
You’ve heard of SEO, of course, but have you heard of programmatic SEO (pSEO)? This once little-known method of creating high-ranking content at scale is being adopted by increasing numbers…