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Maximize Your Advertising Returns with Programmatic

Struggling to navigate the rapidly evolving world of programmatic advertising? You’re not alone. Making sense of the complex programmatic ecosystem can be an overwhelming task, riddled with jargon and technological hurdles.

The rapidly shifting landscape can lead to wasted ad spend, inefficient campaigns, and missed opportunities. This can be frustrating, especially when you know that programmatic advertising has the potential to drive real, measurable results for your business.

But there is a solution: expert programmatic consulting. An experienced consultant can help you decode the ins and outs of programmatic, ensuring that your advertising strategy is streamlined, efficient, and successful.

That’s where Single Grain comes in. We are industry leaders in programmatic consulting, equipped with the knowledge and resources to help your business excel in the programmatic space.

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Unlock Programmatic Success with Single Grain

Single Grain is a team of dedicated programmatic consultants offering bespoke solutions tailored to your business needs. We help you simplify the complexities of programmatic, making it an effective and profitable part of your marketing strategy.

We invest the time to understand your business goals and customize a programmatic strategy that drives results. We make data-driven decisions to create campaigns that reach your target audience with precision, saving your valuable ad spend.

Moreover, we provide ongoing support and optimization to keep your campaigns performing at their best. Whether your objective is increased brand awareness, customer acquisition, or maximizing return on ad spend, Single Grain is your trusted partner for programmatic success.

Our key programmatic consulting services include:

  • Data-driven strategy
  • Campaign creation and optimization
  • Target audience segmentation
  • Performance monitoring and reporting
  • Continuous programmatic consulting and support

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What does programmatic consulting entail?

    Programmatic consulting is all about helping businesses navigate the complex world of programmatic advertising – which involves automated buying and selling of online advertising. This could mean anything from setting up and optimizing ad campaigns, to implementing programmatic technologies, to training your team on best practices. We consider your specific goals, target audience, and current challenges to tailor a programmatic strategy that suits you best. Our goal is to help you maximize your advertising ROI while minimizing wasted ad spend.

  • How does programmatic consulting differ from traditional advertising consulting?

    Traditional advertising consulting often focuses on broader advertising strategies and creative development, whereas programmatic consulting is more data-driven and technology-focused. It’s all about leveraging automation and real-time bidding to optimize your digital ad campaigns. The complexity of programmatic advertising requires a deep understanding of ad tech, data analysis, and the digital ad market, which is where a programmatic consultant comes into play.

  • Can programmatic consulting help improve my ad performance?

    Absolutely! That’s one of the main goals of programmatic consulting. By using data analysis and machine learning, we can help you target your ads more accurately, optimize your bidding strategies, and make your ad spend work harder. The result? Improved ad performance, higher click-through rates, and ultimately, better ROI on your advertising investment.

  • Is programmatic consulting a good fit for my business?

    If you’re investing in digital advertising and want to make the most of your ad spend, programmatic consulting could be a great fit. Whether you’re new to programmatic advertising or you’ve been using it but aren’t seeing the results you want, a programmatic consultant can provide the expertise and insights you need. We welcome the opportunity to discuss your specific challenges and goals, and explore how programmatic consulting can help drive your business forward.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Ad ROI

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Optimize Ad ROI