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Maximize Efficiency With Programmatic Advertising

Are your current promotional efforts not bringing in the occupancy rates you desire for your hotel?

  • Have your promotional campaigns become inefficient with high costs and low returns?
  • Are you struggling with tools that lack seamless integration for efficient hotel operations?
  • Maybe you are not fully tapping into your guest data, leaving room for promotional wastage?

These factors can impede your ability to drive bookings and achieve a higher ROI. Programmatic advertising services can be the solution you’ve been missing. They enable efficient ad buying, audience targeting, and real-time measurement of your campaigns.

At Single Grain, we specialize in delivering data-driven programmatic advertising strategies tailored for the hospitality industry. With our expertise, we can help you turn these issues around, driving better guest engagement and ultimately, better returns for your hotel.

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Our Expertise in Programmatic Advertising

At Single Grain, we are experts in the complexities of programmatic advertising, especially when it comes to the hospitality industry. We understand that it’s not just about automated ad buying for your hotel – it’s about using data to connect with your guests more effectively.

We’ll assist you in harnessing the power of real-time bidding, guest insights, and behavioral data to tailor and target your ads. Moreover, we can help you fine-tune your ad strategies, minimize wastage, and significantly boost your return on investment.

As programmatic advertising becomes more prevalent in the hotel industry, having Single Grain on your side offers a competitive edge. We’ll ensure that programmatic advertising becomes an integral part of your hotel’s comprehensive digital strategy.

Our programmatic advertising services for the hotel industry include:

  • Real-Time Bidding (RTB)
  • Data-driven ad targeting
  • Ad performance analysis
  • Programmatic SEO and content optimization
  • Guest segmentation and Insights
  • Automated media buying

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach. They talk about moving from conversion-based ads to those also covering consideration and awareness, noting challenges in attribution and the unreliability of agency data. The discussion highlights the necessity of focusing on impression-based channels and top-of-funnel traffic for long-term growth, acknowledging longer sales cycles and the importance of data analysis for sustainable marketing strategies.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can programmatic advertising services transform my marketing efforts?

    Embracing programmatic advertising services could be the game-changer your hotel’s marketing strategy needs. This innovative approach automates the procurement and placement of ad space, freeing up your valuable time and resources. Leveraging data analytics, it enables you to direct your promotional efforts towards specific demographics, behaviors, and geographical locations. This means your marketing becomes more impactful, as you’re connecting with those most likely to be intrigued by your hotel’s offerings. Moreover, the power of real-time bidding ensures your advertising budget is utilized to its fullest potential. It’s a contemporary, efficient, and data-driven method to engage your potential guests.

  • What advantages does programmatic advertising offer over traditional advertising methods?

    Conventional hotel marketing strategies can sometimes be entangled in lengthy, intricate negotiations and manual bookings, which can be quite cumbersome. On the other hand, programmatic advertising services streamline this process, accelerating it significantly while enhancing efficiency. More importantly, it provides exceptional guest targeting capabilities. By leveraging data and machine learning, programmatic advertising can deliver promotions to a meticulously selected audience based on attributes such as demographics, interests, and online activity. This often leads to heightened guest engagement and a superior return on investment, making it an invaluable tool in the competitive hotel industry.

  • How do programmatic advertising services ensure my ads reach the right audience?

    By harnessing the power of sophisticated data analysis and cutting-edge technology, programmatic advertising services can pinpoint your promotions to the exact demographic you wish to engage. These services utilize real-time data and machine learning to study a potential guest’s habits, geographic location, and demographic details to assess if they’re the perfect candidate for your hotel’s advertisement. This guarantees that your promotion is presented to the most pertinent audience, thereby boosting the likelihood of interaction and reservation.

  • Will programmatic advertising services fit into my current marketing budget?

    The allure of programmatic advertising services lies in their scalability to accommodate diverse budget ranges, a feature that is particularly beneficial in the hotel industry. Through real-time bidding, you gain the power to dictate the price you’re comfortable paying for each ad impression, thereby enhancing your control over advertising expenditure. Moreover, the precision targeting of programmatic advertising often leads to a superior return on investment, ensuring your marketing budget is utilized to its fullest potential. To comprehend how these services can be seamlessly integrated into your budget, we propose a consultation to evaluate your distinct requirements and objectives.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Hotel Ad ROI

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Hotel Ad ROI