“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Reach with Programmatic
Are ad placements overwhelming your marketing efforts for your online courses, while offering low returns?
Programmatic advertising in the online education sector often feels like navigating a maze, filled with challenges such as lack of student targeting, poor ad placements, and inferior returns on ad spend. It’s frustrating to invest heavily in advertising your e-learning platform only to see disappointing enrolment numbers.
Yet, the solution is simpler than you might think. By leveraging the power of a programmatic advertising agency, you can finally turn this challenge into a strength for your online education business.
At Single Grain, we offer the expertise and the cutting-edge tools that can revolutionize your advertising strategy. As a leading programmatic advertising agency, we are focused on driving results with programmatic campaigns that reach your potential students and maximize your Return on Ad Spend (ROAS).
Our Expertise in Programmatic Advertising
With Single Grain, your programmatic advertising in the online education sector will harness the power of automation and data analysis. We utilize data-driven strategies to smartly position your educational ads, saving your time and resources while maximizing reach to potential learners.
We stay ahead of the rapidly evolving trends in the digital advertising landscape, particularly in the e-learning industry, and fine-tune your campaigns accordingly. By directing your ads to the right learners at the right time, we ensure that you receive superior value for every ad dollar spent.
No more worrying about misplaced educational ads or low student engagement. Single Grain is here to revolutionize your advertising approach with high-performing programmatic strategies designed for your online education institution’s specific needs.
Our programmatic advertising services for online education include:
- Target-oriented ad placements for specific learner demographics
- Sophisticated audience segmentation to reach potential students
- Retargeting strategies to re-engage interested learners
- Real-time campaign optimization to maximize student acquisition
- Comprehensive performance reporting to track your campaign’s success
Discover Featured Podcast Episode
Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes your approach as a programmatic advertising agency unique?
While numerous programmatic advertising agencies may just concentrate on ad positioning, we adopt a comprehensive approach, particularly in the context of online education. We don’t just zero in on the location and timing of your ads, but also delve into the strategy that drives them. This involves gaining a deep understanding of your target learners, their learning patterns, preferences, and the most effective ways to captivate them. We also employ a mix of cutting-edge technology and human expertise to fine-tune and enhance your campaigns, guaranteeing you achieve the highest yield on your advertising investment.
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How does programmatic advertising differ from traditional advertising methods?
Conventional educational outreach strategies often entail labor-intensive procedures, like manually negotiating ad spaces and costs. However, in the realm of online education, a programmatic advertising agency employs advanced technology to automate the acquisition, positioning, and enhancement of media inventory. This approach is not only more streamlined, but it also unlocks a treasure trove of data, enabling pinpoint targeting and customized messaging to reach the right learners at the right time.
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What channels can be utilized through programmatic advertising?
Programmatic advertising, when applied to the online education sector, can be leveraged across a variety of platforms, tailored to your specific audience and institutional objectives. These platforms can span from display ads, social media, video, mobile, audio, to even connected TV. Our role as your partner is to gain a deep understanding of your educational goals and choose the most impactful platforms for your campaigns. This guarantees that your educational message finds your audience precisely where they are, exactly when they need it.
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How much should I budget for programmatic advertising with your agency?
The investment required for programmatic advertising in the online education sector can fluctuate significantly, influenced by factors such as the breadth of your campaign, your institutional objectives, and the particular platforms you aim to engage. Nevertheless, we are committed to collaborating with you to devise a bespoke strategy that optimizes your budget and yields the highest possible return on investment. To gain a more comprehensive insight into the appropriate allocation for programmatic advertising in your educational institution, we invite you to connect with us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
