“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Reach with Programmatic
Are ad placements overwhelming your school’s outreach efforts while offering low returns?
Programmatic advertising often feels like navigating a labyrinth, filled with challenges such as lack of precise targeting to parents, students, or educators, poor ad placements, and inferior returns on ad spend. It’s disheartening to invest heavily in advertising only to see disappointing results in student enrollment or community engagement.
Yet, the solution is simpler than you might think. By leveraging the power of a programmatic advertising agency, you can finally turn this challenge into a strength for your educational institution.
At Single Grain, we offer the expertise and the cutting-edge tools that can revolutionize your school’s advertising strategy. As a leading programmatic advertising agency, we are focused on driving results with programmatic campaigns that reach your target audience – parents, students, and educators – and maximize your Return on Ad Spend (ROAS).
Our Expertise in Programmatic Advertising
With Single Grain, your programmatic advertising in the education sector will harness the power of automation and data analysis. We utilize data-driven strategies to smartly position your educational offerings, saving your institution time and resources while maximizing reach to potential students.
We stay ahead of the rapidly evolving trends in the digital advertising landscape within the education industry, and fine-tune your campaigns accordingly. By directing your ads to the right prospective students at the right time, we ensure that you receive superior value for every advertising dollar spent.
No more worrying about misplaced ads or low student engagement. Single Grain is here to revolutionize your advertising approach with high-performing programmatic strategies designed for your institution’s specific needs.
Our programmatic advertising services for the education sector include:
- Target-oriented ad placements
- Sophisticated audience segmentation
- Retargeting strategies
- Real-time campaign optimization
- Comprehensive performance reporting
Discover Featured Podcast Episode
Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes your approach as a programmatic advertising agency unique?
While numerous programmatic advertising agencies may merely concentrate on ad positioning, we, as an agency with a keen focus on the education sector, advocate for a comprehensive methodology. We don’t just zero in on the location and timing of your advertisements, but also the underlying pedagogical strategy. This encompasses a deep comprehension of your target learners, their learning habits, preferences, and the most effective methods to captivate their attention. We employ a harmonious mix of cutting-edge technology and human intuition to fine-tune and enhance your campaigns, guaranteeing you receive the utmost yield on your educational ad expenditure.
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How does programmatic advertising differ from traditional advertising methods?
Conventional educational outreach strategies typically involve labor-intensive procedures, like manually negotiating placements and costs for promotional materials. However, the advent of programmatic advertising, a technique embraced by forward-thinking education institutions, has revolutionized this process. It leverages cutting-edge technology to automate the procurement, positioning, and refinement of media inventory. This method is not only more streamlined, but it also unlocks a treasure trove of data. This data-driven approach enables pinpoint accuracy in reaching potential students and allows for personalized messaging that resonates with their unique educational aspirations.
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What channels can be utilized through programmatic advertising?
Programmatic advertising, when applied in the education sector, can span a wide array of channels, tailored to your institution’s unique audience and objectives. These channels could encompass display banners, social media platforms, video content, mobile applications, audio streams, and even connected television. Our role as your dedicated programmatic advertising agency is to collaborate with you, gaining a deep understanding of your goals. We then strategically select the most impactful channels for your campaigns, guaranteeing that your educational message is delivered to your audience precisely when and where it will resonate most.
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How much should I budget for programmatic advertising with your agency?
The investment required for programmatic advertising within the education sector can fluctuate significantly, influenced by the extent of your campaign, your institutional objectives, and the particular platforms you wish to engage. Nevertheless, we are committed to collaborating with you to devise a customized approach that optimizes your budget and yields the most advantageous ROI. To gain a more comprehensive insight into how much you should earmark for programmatic advertising, we invite you to connect with us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
