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Boost Your Reach with Programmatic

Are you finding it challenging to get your products in front of the right consumers, despite investing heavily in advertising?

Programmatic advertising in the consumer goods industry can often feel like trying to find a needle in a haystack. The challenges are many - from lack of precise audience targeting to poor ad placements, leading to less than satisfactory returns on your advertising spend. It's disheartening to see your hard-earned marketing budget not delivering the expected results.

But what if we told you there's a simpler way to navigate this complex landscape? By harnessing the power of a programmatic advertising agency, you can transform this daunting task into a competitive advantage for your consumer goods business.

At Single Grain, we offer the expertise and the state-of-the-art tools that can revolutionize your advertising strategy. As a leading programmatic advertising agency, we specialize in creating targeted campaigns that reach your ideal consumers and maximize your Return on Ad Spend (ROAS). Let us help you turn your advertising challenges into opportunities for growth.


Our Expertise in Programmatic Advertising

At Single Grain, we understand that as a consumer goods business, reaching your target audience effectively is crucial. Our programmatic advertising strategies are designed to leverage the power of automation and data analysis, ensuring your products are seen by the right people at the right time.

We keep our finger on the pulse of the ever-evolving digital advertising landscape, adjusting your campaigns to align with the latest trends. This ensures your consumer goods are always in the spotlight, maximizing the value you get from every advertising dollar spent.

Forget about ineffective ad placements or low consumer engagement. Single Grain is here to revolutionize your advertising approach with high-performing programmatic strategies tailored to your business's unique needs in the consumer goods market.

Our programmatic advertising services for consumer goods businesses include:

  • Target-oriented ad placements to reach your ideal consumers
  • Sophisticated audience segmentation to identify potential buyers
  • Retargeting strategies to re-engage interested consumers
  • Real-time campaign optimization to maximize your advertising efficiency
  • Comprehensive performance reporting to keep you informed about your campaign's progress

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Frequently Asked Questions

And We Have The Answers

  • What makes your approach as a programmatic advertising agency unique?

    As a consumer-centric agency, we understand that programmatic advertising is more than just ad placement. We adopt a comprehensive approach, focusing not only on the timing and location of your advertisements but also on the strategic planning behind them. This involves gaining a deep understanding of your consumer base, their habits, preferences, and the most effective methods to captivate them. Our unique blend of advanced technology and human expertise allows us to fine-tune your campaigns, guaranteeing the highest possible return on your advertising investment.

  • How does programmatic advertising differ from traditional advertising methods?

    Traditional marketing strategies often entail labor-intensive tasks, such as brokering deals for ad spots and setting prices. In contrast, programmatic advertising, a method increasingly adopted by consumer-focused businesses, leverages technology to streamline the acquisition, positioning, and fine-tuning of media assets. This approach is not only more productive, but it also unlocks a treasure trove of data, enabling razor-sharp targeting and bespoke messaging for the modern consumer.

  • What channels can be utilized through programmatic advertising?

    In the dynamic world of consumer goods, programmatic advertising plays a pivotal role in reaching diverse audiences across various channels. Whether it's display ads, social media, video, mobile, audio, or even connected TV, we tailor our approach based on your unique objectives and target demographics. Our mission is to ensure that your brand's message resonates with your consumers, capturing their attention in the right context and at the most opportune moments. We collaborate closely with you, understanding your goals to select the most impactful channels for your campaigns, thus ensuring your message is delivered effectively and efficiently.

  • How much should I budget for programmatic advertising with your agency?

    The investment required for programmatic advertising can fluctuate significantly based on the breadth of your campaign, your consumer-oriented objectives, and the particular platforms you're aiming to engage with. Nevertheless, we're committed to collaborating with you to devise a bespoke strategy that optimizes your budget and yields the most advantageous ROI. To gain a more comprehensive insight into how much you should designate for programmatic advertising in the consumer industry, we warmly invite you to connect with us for a complimentary consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Level Up Your Marketing Without Increasing Your Headcount

Work With Us