“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are ad placements overwhelming your marketing efforts while offering low returns?
Programmatic advertising often feels like navigating a maze, filled with challenges such as lack of audience targeting, poor ad placements, and inferior returns on ad spend. It’s frustrating to invest heavily in advertising only to see disappointing results.
Yet, the solution is simpler than you might think. By leveraging the power of a programmatic advertising agency, you can finally turn this challenge into a business strength.
At Single Grain, we offer the expertise and the cutting-edge tools that can revolutionize your advertising strategy. As a leading programmatic advertising agency, we are focused on driving results with programmatic campaigns that reach your target audience and maximize your Return on Ad Spend (ROAS).
With Single Grain, your programmatic advertising will leverage all the benefits of automation and data analysis. We leverage data-driven strategies to place your ads smartly, saving your time and money while amplifying reach.
We stay on top of the rapidly changing trends in the digital advertising sector and fine-tune your campaigns accordingly. By steering your ads to the right audience at the right time, we ensure that you receive superior value for every ad dollar spent.
No more worrying about wasted ad placements or low audience engagement. Single Grain is here to redefine your advertising approach with high-performing programmatic strategies designed for your business’s specific needs.
Our programmatic advertising services include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss paid advertising's evolution, emphasizing the shift to brand marketing and full-funnel approaches. They highlight the need for impression-based channels and discuss transitioning ads from conversion-based to including awareness phases. The importance of distinct audiences and the challenges of digital attribution are noted, alongside the unreliability of data. They discuss long sales cycles, the limitations of platforms like Facebook and Google, and the role of data and analytics, advocating for patience and strategic top-of-funnel investment for sustainable growth.
While many programmatic advertising agencies might simply focus on ad placement, we believe in a holistic approach. We not only focus on where and when your ads are placed, but also on the strategy behind it. This includes understanding your target audience, their behavior, preferences, and the best ways to engage them. We also use a blend of technology and human insight to optimize and refine your campaigns, ensuring you get the maximum return on your ad spend.
Traditional advertising methods often involve manual processes, such as negotiating ad placements and prices. On the other hand, programmatic advertising uses technology to automate the buying, placement, and optimization of media inventory. This process is not only more efficient, but it also provides access to a wealth of data, allowing for precise targeting and personalized messaging.
Programmatic advertising can be used across a multitude of channels, depending on your target audience and business goals. These can include display ads, social media, video, mobile, audio and even connected TV. We work closely with you to understand your objectives and select the most effective channels for your campaigns, ensuring that your message reaches your audience in the right place and at the right time.
The budget for programmatic advertising varies greatly depending on the scope of your campaign, your business goals, and the specific channels you want to target. However, we will work with you to develop a tailored strategy that maximizes your budget and delivers the best possible ROI. To get a more detailed understanding of how much you should allocate for programmatic advertising, please get in touch with us for a free consultation!
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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