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Finding Success in the Crowded PPC Landscape

Are your PPC campaigns falling short of your expectations in the competitive San Diego market? Do you find it challenging to stand out and make a significant impact?

This is a common predicament in the fast-paced, ever-evolving world of pay-per-click advertising. Ad platforms are constantly improving, performance metrics are expanding, and auction systems are becoming more intricate. Plus, the gap between budget allocation and results can often seem alarmingly wide.

What’s the answer? A professional PPC Management Agency, right here in San Diego, is ready to assist you. With the correct strategies, techniques, and approaches, even the fiercest competition can be tackled. But effective PPC management isn’t just about devising strategies; it’s about adapting them to the constantly shifting algorithms of search engines and the online behavior of your target audience.

Single Grain is equipped with the expertise to support you. Our team has a track record of managing substantial budgets across Google Ads, Bing Ads, Facebook, and LinkedIn. We test, we learn, we refine, and we deliver results.

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Accelerate your Growth with Single Grain

As a dedicated PPC management agency based in San Diego, Single Grain navigates you through the complex maze of PPC marketing. We’re not just a one-time setup agency; we’re committed to continually optimizing your campaigns, fine-tuning your ad spend, and enhancing your ROI.

We leverage data-driven strategies to propel your PPC campaigns to unprecedented levels. Our methodology is rooted in a robust A/B testing practice that refines everything from keywords to ad creatives, to landing pages, ensuring the highest possible conversion rate at the most cost-effective acquisition price.

Working hand-in-hand with our clients, we strive to comprehend your business, your marketing objectives, and your competitive environment in-depth. This understanding enables us to establish and achieve realistic, advantageous KPIs, tailored to the unique business landscape of San Diego.

Single Grain’s PPC management services encompass:

  • Account Setup & Ad Campaign Development
  • Audience Analysis & Keyword Research
  • Conversion Tracking & ROI Measurements
  • Ad Copywriting & Design
  • Multi-platform PPC strategies
  • Landing Page Optimization
  • Ongoing A/B testing & Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

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    454% Growth in Google Ads Revenue After Account Restructure

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your PPC management agency stand out from the rest?

    With a wealth of experience in PPC, our team collaborates with an array of industries, from budding startups to global powerhouses. We eschew generic strategies, opting instead for custom-tailored PPC plans, leveraging data-informed insights and cutting-edge technology to amplify your return on investment. Nestled in the vibrant tech hub of San Diego, we stay abreast of the latest PPC trends, guaranteeing your campaigns maintain a competitive edge.

  • Why is PPC management different from other forms of digital advertising?

    In contrast to various digital marketing strategies that focus on elevating brand visibility or accumulating email leads, the main objective of PPC advertising, particularly in the context of a San Diego-based business, is to stimulate click-throughs and transform those clicks into profitable sales. Each cent invested in a PPC campaign can be meticulously tracked, providing you with a clear understanding of how your advertising expenditure is directly enhancing your financial performance.

  • Which PPC channels would be best for my business?

    Identifying the optimal PPC channels for your San Diego-based enterprise largely hinges on the nature of your offerings and the demographics of your potential customers. Our seasoned professionals will diligently explore the most effective platforms to expand your business, with a keen focus on those frequented by your target market. Our approaches are never cookie-cutter, but rather, are rooted in empirical data and extensive industry knowledge, guaranteeing you the most favorable return on your investment.

  • How much should I budget for PPC with a management agency?

    When it comes to determining a budget for PPC, there’s no one-size-fits-all answer. It hinges on variables like the scale of your business, your goals, and your fiscal resources. As a San Diego-based PPC management agency, we’re committed to delivering a tailored proposal that outlines the most effective budget to draw in and engage new users via PPC ads. Ready for a complimentary consultation? Click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize PPC Efficiency

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize PPC Efficiency