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Finding Success in the Crowded PPC Landscape

Are your PPC campaigns for your travel business not quite reaching the desired altitude? Are you finding it difficult to soar above the competition and make a significant impact in the bustling travel industry?

This is a common turbulence in the dynamically evolving world of pay-per-click advertising, especially in the travel sector. Ad platforms are advancing like high-speed trains, performance metrics are multiplying like tourists in high season, and auction systems are becoming as complex as international flight schedules. Not to mention, the discrepancy between budget allocation and results can seem as drastically disproportionate as the difference between a luxury cruise and a budget backpacking trip.

The solution? A professional PPC Management Agency, experienced in the travel industry, is at your service. With the right strategies, techniques, and approaches, even the most aggressive competitors are as manageable as a well-planned itinerary. But successful PPC management isn’t just about creating strategies; it’s about evolving them in response to the ever-changing algorithms of search engines and the online behaviour of today’s savvy travellers.

Single Grain has the expertise to help. Our team has experience managing multi-million dollar budgets across Google Ads, Bing Ads, Facebook, and LinkedIn, specifically for travel businesses. We test, we learn, we iterate, and we deliver results. Just like a well-executed travel plan, we ensure your journey with us is smooth, rewarding, and leads to the destination of success.

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Accelerate your Growth with Single Grain

Single Grain, your dedicated PPC management agency, is your compass guiding you through the complex terrain of PPC marketing in the travel industry. We’re not just a set-and-forget type of agency; we’re your co-pilots, continually optimizing your campaigns, adjusting your ad spend, and improving your ROI, ensuring your travel business soars to new heights.

We use data-driven methods to propel your PPC campaigns beyond the horizon. Our approach is grounded in a robust A/B testing practice that allows fine-tuning of everything from destination-specific keywords to ad creatives, to landing pages, ensuring the highest possible conversion rate at the lowest cost per acquisition.

We believe in a collaborative journey with our clients. We aim to understand your travel business, your marketing goals, and your competitive landscape thoroughly, thus allowing us to set and meet realistic, beneficial KPIs that align with your vision of success.

Single Grain’s PPC management services for the travel industry include:

  • Account Setup & Ad Campaign Development
  • Audience Analysis & Keyword Research
  • Conversion Tracking & ROI Measurements
  • Ad Copywriting & Design
  • Multi-platform PPC strategies
  • Landing Page Optimization
  • Continuous A/B testing & Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your PPC management agency stand out from the rest?

    Our squad is proficient in every facet of PPC, collaborating with a myriad of sectors from fledgling ventures to global conglomerates, including the travel industry. We eschew the concept of a universal approach, opting instead to tailor a unique PPC strategy for each client. We leverage data-informed wisdom and cutting-edge tech to optimize your ROI. Nestled in the epicenter of the tech hub, we stay abreast of the most recent PPC trends, guaranteeing your campaigns always have a competitive edge.

  • Why is PPC management different from other forms of digital advertising?

    Contrary to other digital marketing strategies in the travel industry that focus on amplifying brand visibility or gathering potential traveler’s contact information, the main objective of PPC advertising is to stimulate click-throughs and transform those clicks into bookings. Every cent invested in a PPC campaign can be tracked, empowering you to comprehend precisely how your advertising expenditure is enhancing your overall revenue.

  • Which PPC channels would be best for my business?

    The optimal pay-per-click (PPC) avenues for your travel business are largely influenced by the nature of your offerings and your desired clientele. Our seasoned team at our PPC management agency will diligently identify the most effective platforms to elevate your business, concentrating on those frequented by your target market. Our approaches are consistently tailored, underpinned by data and extensive experience in the travel industry, guaranteeing you the most advantageous return on investment (ROI).

  • How much should I budget for PPC with a management agency?

    The investment required for PPC can fluctuate significantly, influenced by elements like the scale of your travel business, your unique goals, and fiscal capabilities. Our expert team will devise a tailored proposal, recommending an ideal budget to captivate and transform prospective travelers into loyal customers through strategic PPC campaigns. For a complimentary discussion on how we can elevate your travel business, click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

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