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Finding Success in the Crowded PPC Landscape

Are your SaaS PPC campaigns not quite hitting the mark? Are you finding it challenging to rise above the competition in the software market and make a significant impact?

This is an all-too-common scenario in the dynamically evolving world of pay-per-click advertising, especially in the SaaS industry. Ad platforms are advancing, performance metrics are multiplying, and auction systems are becoming more complex. Not to mention, the discrepancy between budget allocation and results can seem drastically disproportionate in the competitive software market.

The solution? A professional PPC Management Agency, specialized in SaaS, is at your service. With the right strategies, techniques, and approaches, even the most aggressive software competitors are manageable. But successful PPC management isn’t just about creating strategies; it’s about evolving them in response to the ever-changing algorithms of search engines and the online behaviour of software seekers.

Single Grain has the expertise to help. Our team has experience managing multi-million dollar budgets across Google Ads, Bing Ads, Facebook, and LinkedIn, specifically for SaaS companies. We test, we learn, we iterate, and we deliver results.

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Accelerate your Growth with Single Grain

Single Grain, your dedicated PPC management agency, is here to navigate you through the complex maze of PPC marketing in the SaaS industry. We’re not just a ‘set-and-forget’ type of agency; we’re continually optimizing your campaigns, adjusting your ad spend, and improving your ROI in the competitive SaaS market.

We employ data-driven methods to propel your PPC campaigns to new heights, specifically tailored for the unique dynamics of the SaaS sector. Our approach is grounded in a robust A/B testing practice that allows fine-tuning of everything from keywords to ad creatives, to landing pages, ensuring the highest possible conversion rate at the lowest cost per acquisition.

We believe in close collaboration with our clients. We strive to understand your SaaS business, your marketing goals, and your competitive landscape thoroughly, thus allowing us to set and meet realistic, beneficial KPIs.

Single Grain’s PPC management services for SaaS include:

  • Account Setup & Ad Campaign Development
  • Audience Analysis & Keyword Research
  • Conversion Tracking & ROI Measurements
  • Ad Copywriting & Design
  • Multi-platform PPC strategies
  • Landing Page Optimization
  • Continuous A/B testing & Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your PPC management agency stand out from the rest?

    As a team deeply knowledgeable in PPC, we’ve collaborated with a variety of sectors, from burgeoning startups to global enterprises. We don’t believe in a generic approach; instead, we meticulously design a custom PPC strategy for your SaaS business, leveraging data-backed insights and cutting-edge technology to amplify your ROI. Nestled in the epicenter of the tech industry, we stay abreast of the latest PPC trends, guaranteeing your campaigns are consistently at the forefront of innovation.

  • Why is PPC management different from other forms of digital advertising?

    Contrary to other digital marketing strategies often employed in the SaaS industry, which primarily focus on enhancing brand visibility or gathering email leads, the main objective of PPC advertising is to drive click-throughs and transform those clicks into tangible sales. Each cent invested in a PPC campaign can be meticulously tracked, empowering you to comprehend precisely how your advertising expenditure is bolstering your revenue stream.

  • Which PPC channels would be best for my business?

    The ideal PPC channels for your SaaS business are largely determined by the nature of your software solution and your intended users. Our seasoned team will diligently identify the most effective platforms to scale your business, concentrating on those frequented by your user base. Our approaches are always bespoke, underpinned by robust data and extensive experience in the software industry, guaranteeing you achieve the highest possible return on your investment.

  • How much should I budget for PPC with a management agency?

    The investment required for PPC can fluctuate significantly, influenced by elements like your SaaS company’s scale, goals, and fiscal resources. Our proficient team will devise a tailored proposal, recommending an ideal investment range to engage and transform new users into customers via PPC marketing. For a complimentary strategy discussion, click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS PPC Now

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS PPC Now