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Finding Success in the Crowded PPC Landscape

Are your property listings not getting the visibility they deserve? Do you find your PPC campaigns falling short in the competitive real estate market?

This is a common challenge in the fast-paced world of real estate advertising. With the constant evolution of pay-per-click platforms, the increasing number of performance metrics, and the complexity of auction systems, it’s easy to feel overwhelmed. And when your advertising budget doesn’t seem to match the results, it can be even more frustrating.

The solution? A professional PPC Management Agency, specialized in real estate, is ready to assist you. With the right strategies, techniques, and approaches, even the most competitive real estate markets are navigable. But successful PPC management isn’t just about creating strategies; it’s about adapting them to the ever-changing algorithms of search engines and the online behaviour of potential property buyers and renters.

Single Grain has the expertise to help. Our team has experience managing multi-million dollar budgets across Google Ads, Bing Ads, Facebook, and LinkedIn, specifically for real estate campaigns. We test, we learn, we iterate, and we deliver results that drive property inquiries and sales.

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Accelerate your Growth with Single Grain

Single Grain, your dedicated PPC management agency, can effectively navigate you through the complex maze of PPC marketing in the real estate industry. We’re not just a set-and-forget type of agency; we’re continually optimizing your campaigns, adjusting your ad spend, and improving your ROI, all while keeping the unique dynamics of the property market in mind.

We use data-driven methods to propel your PPC campaigns to new heights, specifically tailored to the real estate sector. Our approach rests heavily on a robust A/B testing practice that allows fine-tuning of everything from property-related keywords to ad creatives, to landing pages, ensuring the highest possible conversion rate at the lowest cost per acquisition.

Collaborating closely with our clients, we aim to understand your real estate business, your marketing goals, and your competitive landscape thoroughly, thus allowing us to set and meet realistic, beneficial KPIs.

Single Grain’s PPC management services for the real estate industry include:

  • Account Setup & Ad Campaign Development
  • Audience Analysis & Keyword Research
  • Conversion Tracking & ROI Measurements
  • Ad Copywriting & Design
  • Multi-platform PPC strategies
  • Landing Page Optimization
  • Continuous A/B testing & Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your PPC management agency stand out from the rest?

    Our squad is proficient in every facet of PPC, collaborating with a broad spectrum of sectors, from burgeoning ventures to global conglomerates. We don’t merely adhere to a generic approach; rather, we tailor a unique PPC blueprint, leveraging data-informed findings and cutting-edge tools to amplify your ROI. Nestled in the epicenter of the real estate industry, we stay abreast of the newest PPC trends, guaranteeing your campaigns consistently outpace the competition.

  • Why is PPC management different from other forms of digital advertising?

    Unlike various digital marketing strategies in the real estate industry that focus on enhancing brand visibility or accumulating potential client contacts, the primary objective of a PPC management agency is to drive click-throughs and transform those clicks into property sales. Every cent invested in a PPC campaign is trackable, empowering you to comprehend precisely how your advertising expenditure is bolstering your financial performance.

  • Which PPC channels would be best for my business?

    The optimal PPC avenues for your real estate venture are largely influenced by the nature of your property offerings and your prospective clientele. Our seasoned team will diligently identify the most effective platforms to expand your real estate footprint, concentrating on those frequented by your target demographic. Our approaches are consistently bespoke, fortified by data and extensive knowledge in the real estate sector, guaranteeing you the highest possible return on your investment.

  • How much should I budget for PPC with a management agency?

    The investment required for PPC in the real estate sector can fluctuate significantly, influenced by elements like the scale of your property portfolio, your marketing goals, and financial resources. Our team will devise a personalized strategy, proposing an ideal investment level to engage and transform prospective property seekers into clients via PPC advertising. For a complimentary consultation, click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Real Estate Ads

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize Real Estate Ads