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Finding Success in the Crowded PPC Landscape

Are your PPC campaigns for your health services not quite hitting the mark? Are you finding it difficult to rise above the competition in the healthcare sector and make a significant impact?

This is an all-too-common scenario in the dynamically evolving world of pay-per-click advertising, especially in the health industry. Ad platforms are advancing, performance metrics are multiplying, and auction systems are becoming more complex. Not to mention, the discrepancy between budget allocation and results can seem drastically disproportionate in the health sector.

The solution? A professional PPC Management Agency, specialized in health services, is at your service. With the right strategies, techniques, and approaches, even the most aggressive competitors in the healthcare industry are manageable. But successful PPC management isn’t just about creating strategies; it’s about evolving them in response to the ever-changing algorithms of search engines and the online behaviour of health-conscious audiences.

Single Grain has the expertise to help. Our team has experience managing multi-million dollar budgets across Google Ads, Bing Ads, Facebook, and LinkedIn, specifically for health services. We test, we learn, we iterate, and we deliver results that boost your visibility in the health sector.

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Accelerate your Growth with Single Grain

Single Grain, your dedicated PPC management agency, can effectively navigate you through the complex world of PPC marketing in the health industry. We’re not just a set-and-forget type of agency; we’re continually optimizing your campaigns, adjusting your ad spend, and improving your ROI, all while keeping the unique needs of the health sector in mind.

We use data-driven methods to propel your PPC campaigns to new heights, ensuring your health services reach the right audience. Our approach is grounded in a robust A/B testing practice that allows fine-tuning of everything from health-related keywords to ad creatives, to landing pages, ensuring the highest possible conversion rate at the lowest cost per acquisition.

Collaborating closely with our clients, we aim to understand your health business, your marketing goals, and your competitive landscape thoroughly. This deep understanding allows us to set and meet realistic, beneficial KPIs that align with the health industry’s unique demands.

Single Grain’s PPC management services for the health industry include:

  • Account Setup & Ad Campaign Development
  • Audience Analysis & Keyword Research
  • Conversion Tracking & ROI Measurements
  • Ad Copywriting & Design
  • Multi-platform PPC strategies
  • Landing Page Optimization
  • Continuous A/B testing & Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your PPC management agency stand out from the rest?

    Our squad is proficient in every facet of PPC, collaborating with a variety of sectors, from budding health startups to global healthcare corporations. We shun the generic, one-size-fits-all approach, preferring instead to tailor a unique PPC strategy, leveraging data-driven insights and cutting-edge technology to optimize your ROI. Nestled in the epicenter of the tech industry, we stay abreast of the latest PPC trends, guaranteeing your campaigns always have a competitive edge in the health industry.

  • Why is PPC management different from other forms of digital advertising?

    Unlike traditional health-focused digital marketing strategies that primarily aim to increase brand visibility or gather patient contact information, the primary objective of a PPC management agency in the health sector is to drive click-throughs and convert these clicks into patient appointments or service sales. Each cent invested in a PPC campaign is trackable, empowering you to comprehend precisely how your advertising budget is enhancing your healthcare business’s profitability.

  • Which PPC channels would be best for my business?

    The ideal Pay-Per-Click (PPC) channels for your healthcare business are largely determined by the nature of your services and the demographics of your potential patients. Our seasoned team, with a deep understanding of the health industry, will work tirelessly to identify the most effective platforms to expand your healthcare venture, concentrating on those frequented by your target audience. Our strategies are never cookie-cutter, but rather, they are data-driven and informed by extensive industry knowledge, guaranteeing you the highest possible return on your investment.

  • How much should I budget for PPC with a management agency?

    The investment required for PPC in the health sector can fluctuate significantly, influenced by elements such as your healthcare establishment’s scale, goals, and fiscal resources. Our team of experts will formulate a tailored proposal, recommending an ideal budget to engage and transform new users into patients via PPC advertising. For a complimentary health-focused consultation, click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Healthcare Ads

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize Healthcare Ads