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Finding Success in the Crowded PPC Landscape

Are your PPC campaigns not quite hitting the mark in the bustling consumer goods market? Are you finding it challenging to rise above the competition and make a significant impact on your target consumers?

This is an all-too-common scenario in the dynamically evolving world of pay-per-click advertising, especially in the consumer goods industry. Ad platforms are advancing, performance metrics are multiplying, and auction systems are becoming more complex. Not to mention, the discrepancy between budget allocation and results can seem drastically disproportionate in the face of ever-changing consumer trends.

The solution? A professional PPC Management Agency, well-versed in the consumer goods industry, is at your service. With the right strategies, techniques, and approaches, even the most aggressive competitors are manageable. But successful PPC management isn’t just about creating strategies; it’s about evolving them in response to the ever-changing algorithms of search engines and the online behaviour of your target consumers.

Single Grain has the expertise to help. Our team has experience managing multi-million dollar budgets across Google Ads, Bing Ads, Facebook, and LinkedIn, specifically for consumer goods companies. We test, we learn, we iterate, and we deliver results that resonate with your consumer base.


Accelerate your Growth with Single Grain


Single Grain, your dedicated PPC management agency, is here to guide you through the complex circuitry of PPC marketing in the consumer electronics industry. We’re not just a plug-and-play type of agency; we’re constantly fine-tuning your campaigns, adjusting your ad spend, and enhancing your ROI.

We employ data-driven methods to supercharge your PPC campaigns, just like the latest high-capacity battery powers your devices. Our approach is grounded in a robust A/B testing practice that allows us to optimize everything from keywords to ad creatives, to landing pages, ensuring the highest possible conversion rate at the lowest cost per acquisition.

By working closely with our clients, we aim to understand your business, your marketing goals, and your competitive landscape in the consumer electronics market thoroughly. This allows us to set and meet realistic, beneficial KPIs.

Single Grain’s PPC management services include:

  • Account Setup & Ad Campaign Development
  • Audience Analysis & Keyword Research
  • Conversion Tracking & ROI Measurements
  • Ad Copywriting & Design
  • Multi-platform PPC strategies
  • Landing Page Optimization
  • Continuous A/B testing & Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your PPC management agency stand out from the rest?

    Our squad is proficient in the entire spectrum of PPC, collaborating with a variety of sectors from budding ventures to global conglomerates, including the consumer industry. We shun the cookie-cutter approach, preferring instead to tailor a unique PPC blueprint, leveraging data-informed intelligence and cutting-edge tech to amplify your return on investment. Nestled in the epicenter of the tech world, we stay abreast of the freshest PPC trends, guaranteeing your campaigns consistently outpace the competition.

  • Why is PPC management different from other forms of digital advertising?

    Contrary to various digital marketing strategies in the consumer industry that focus on enhancing brand visibility or accumulating email leads, the primary objective of a PPC management agency is to drive click-throughs and transform those clicks into tangible sales. Each cent invested in a PPC campaign can be meticulously tracked, empowering you to comprehend precisely how your advertising expenditure is bolstering your profit margins.

  • Which PPC channels would be best for my business?

    The most appropriate pay-per-click avenues for your consumer-oriented enterprise are largely contingent on the nature of your offerings and the demographic you aim to reach. Our seasoned team at our PPC management agency will diligently identify the optimal platforms to expand your enterprise, zeroing in on those frequented by your target consumers. Our methodologies are always bespoke, underpinned by empirical data and extensive knowledge of the consumer industry, guaranteeing you achieve the most advantageous return on investment.

  • How much should I budget for PPC with a management agency?

    The allocation for PPC investment can fluctuate significantly, considering elements like the scale of your consumer-oriented business, your set goals, and fiscal capabilities. Our adept team will craft a tailored proposal, recommending an ideal budget to draw in and engage new customers via PPC marketing. For a complimentary discussion on your needs, click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize PPC Spending

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Optimize PPC Spending