Are your PPC campaigns draining more of your gaming budget than generating returns? Does it feel like you’re rolling the dice with your resources without leveling up?
It’s undoubtedly challenging finding the right combo of keywords, ad creatives, landing pages, and bids. The plethora of options available in platforms like Google Ads and Bing Ads turns PPC management into a complex puzzle, much like strategizing for a high-stakes game.
But there’s a power-up. Expert PPC management can flip this game around. It takes the guesswork out of PPC, optimizing your campaigns to maximize ROI, just like a well-planned gaming strategy.
At Single Grain, we live and breathe PPC campaign management, much like gamers live for their next epic win. Our team of certified PPC experts combines data-driven strategy with state-of-the-art tools to turn your PPC campaigns into a steady source of leads and sales, akin to a successful gaming franchise.
At Single Grain, our PPC campaign management services are specifically tailored to the gaming industry, designed to maximize the impact of your advertising budget. We begin our partnership with a comprehensive audit of your current PPC strategies, pinpointing areas of weakness and potential growth within the gaming market.
We don’t just oversee your campaigns; we fine-tune them for the gaming audience. By conducting in-depth keyword research and A/B testing, we craft targeted advertising strategies that attract high-quality traffic from gaming enthusiasts. Our team is always on the ball, adjusting your campaigns to ensure optimal performance.
Our ultimate goal is to boost your campaign’s quality score, reducing your cost per click (CPC) while increasing conversions from gamers. We focus on enhancing ROI, turning PPC expenses into profitable investments for your gaming business.
In essence, Single Grain’s PPC services for the gaming industry include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel, impression-based approach for long-term growth. They explore the need for distinct audiences, challenges of attribution, and the unreliability of data. Highlighting longer sales cycles and the limitations of platforms like Facebook and Google, they stress the importance of data analytics, patience in top-of-funnel campaigns, and competent agencies for sustainable marketing growth.
As authorities in PPC campaign management, we adopt a holistic, evidence-based strategy tailored specifically for the gaming industry. We don’t merely initiate ads and anticipate success. Rather, we leverage advanced technology and in-depth analytics to comprehend your gaming audience, refine your campaigns, and yield quantifiable outcomes. Our team is consistently attuned to the latest industry shifts, guaranteeing your campaigns are fine-tuned for the highest possible return on investment.
Contrary to other player acquisition strategies that focus on gradual expansion (such as game SEO or content creation), PPC is about immediate player visibility. In the gaming industry, PPC is akin to purchasing player visits to your game, with each click on your ad incurring a specific charge. Managing a PPC campaign in this context requires fine-tuning these ads to secure the maximum player clicks and in-game conversions at the most economical price.
The optimal platform for your PPC campaign management is contingent upon the unique characteristics of your gaming business and the audience you aim to engage. Google Ads is a widely utilized platform, given its vast reach. Nevertheless, alternative platforms such as Bing Ads, Facebook Ads, or LinkedIn Advertising might be more fitting, depending on the gaming sector and the target players you wish to attract. We’re here to assist you in pinpointing and harnessing the most advantageous platforms tailored to your specific requirements.
The optimal funding for a PPC campaign is contingent upon the scale of your enterprise, objectives, and the gaming industry. A compact local gaming studio may witness positive outcomes with a modest monthly budget, whereas a large-scale, nationwide gaming platform may necessitate a more substantial investment. Our role is to collaborate with you to ascertain a budget that yields a robust ROI, taking into account elements such as cost-per-click within the gaming sphere and the competitiveness of your chosen keywords.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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