Are your PPC campaigns for your crypto business sinking more budget than generating returns? Does it feel like you’re trading your resources without seeing substantial results?
It’s undoubtedly challenging finding the right mix of keywords, ad creatives, landing pages, and bids in the volatile world of cryptocurrency. The myriad of options available in platforms like Google Ads and Bing Ads turns PPC management into a complex guessing game, much like predicting the next big crypto trend.
But there’s a solution. Expert PPC management can flip this game around. It takes the guesswork out of PPC, optimizing your campaigns to maximize ROI, just as a well-executed blockchain strategy can optimize your crypto investments.
At Single Grain, we live and breathe PPC campaign management, just as you live and breathe cryptocurrency. Our team of certified PPC experts combines data-driven strategy with state-of-the-art tools to turn your PPC campaigns into a steady source of leads and sales, much like a successful crypto trade.
At Single Grain, our PPC management services are tailored to harness the full potential of your advertising budget in the dynamic world of cryptocurrency. We initiate our partnership with a comprehensive audit of your current PPC efforts, pinpointing gaps and opportunities for improvement within the crypto market.
We don’t merely manage your campaigns; we optimize them for the crypto industry. By conducting meticulous keyword research and A/B testing, we devise targeted advertising strategies that attract quality traffic interested in cryptocurrency. Our team persistently monitors your campaigns, fine-tuning them to ensure maximum results in the crypto sphere.
Ultimately, we elevate your campaign’s quality score, reducing your cost per click (CPC) while boosting conversions in the crypto market. We concentrate on enhancing ROI, transforming PPC expenses into profitable investments for your crypto business.
In essence, Single Grain’s PPC services for the crypto industry include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and the importance of impression-based channels for long-term growth. They explore the transition to ads that include consideration and awareness phases and the creation of distinct audiences for improved outcomes. Challenges in attribution, the unreliability of data, and the necessity of full-funnel marketing in a constrained attribution environment are highlighted. The discussion also covers the issues with platforms like Facebook and Google in measuring ad spend return, the importance of analyzing campaign impacts beyond 30 days, and the role of agencies in navigating data complexities for sustainable growth.
As specialists in PPC campaign management, we adopt a holistic, analytics-based strategy tailored to the crypto industry. We don’t merely launch ads and anticipate positive outcomes. Rather, we leverage advanced technology and in-depth data analysis to comprehend your target audience, refine your campaigns, and yield quantifiable outcomes. Our team remains abreast of the latest trends in the crypto world, ensuring your campaigns are fine-tuned for optimal ROI.
Contrary to other digital marketing techniques that target sustained expansion (such as SEO or content marketing), PPC is primarily about immediate exposure. In the context of the crypto industry, PPC is akin to purchasing traffic for your website, with each interaction on your advertisement incurring a specific charge. The art of PPC campaign management lies in fine-tuning these ads to secure the maximum number of clicks and conversions at the most economical price.
Identifying the optimal platform for your PPC campaign management hinges on your unique business model and the audience you’re targeting. Google Ads is often the go-to choice given its vast reach. However, in the dynamic world of crypto, alternative platforms such as Bing Ads, Facebook Ads, or LinkedIn Advertising might prove more effective, depending on your specific market and industry nuances. Our role is to guide you in pinpointing and capitalizing on the most advantageous platforms tailored to your unique requirements in the crypto sphere.
The optimal budget for a PPC campaign is not a one-size-fits-all figure, but rather a tailored estimation that considers your business’s scale, objectives, and the unique dynamics of the crypto industry. A compact, local crypto enterprise may start to see positive outcomes with a modest monthly budget in the hundreds, while a larger, nationwide crypto exchange platform may require an investment in the thousands. Our role is to collaborate with you to establish a budget that yields a robust ROI. We take into account elements such as cost-per-click within the crypto sector and the competitiveness of your chosen keywords.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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