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Maximize Your PPC Returns?

Are your PPC campaigns for your gaming business feeling more like a high-cost loot box with no rewards, rather than driving high-quality traffic and player engagement?

  • Your ads are getting clicks but not converting into game downloads or in-app purchases.
  • Your ROI remains at a low level, despite heavy investment in PPC.
  • Your competitors’ online presence in the gaming world is outshining your own.

Don’t worry, these issues are common in the dynamic and competitive landscape of PPC advertising in the gaming industry. But wouldn’t you feel like you’ve unlocked a secret achievement if you cracked the code to successful PPC campaigns?

That’s where Single Grain comes in. As a leading PPC agency with a specialty in the gaming industry, we’re more than equipped to solve these problems. With years of experience in the gaming market, we can optimize your PPC strategies to drive meaningful results, boost player engagement, and elevate your gaming business to new levels.

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Transforming PPC Campaigns Into Profit Powerhouses

At Single Grain, we strategize PPC campaigns that are tailor-made to your gaming business. Our aim is to ensure your ads reach the right audience of gamers at the right time and deliver the maximum ROI. We navigate the complexities of PPC in the gaming industry with ease to give your business the edge it deserves.

We don’t just set up your campaign and let it run. We continuously monitor and optimize your PPC campaigns to drive performance gains. By leveraging sophisticated analytics, we ensure that your marketing spend is always aligned with your gaming business goals.

Furthermore, we’re armed with a deep understanding of gamer behavior, sophisticated targeting techniques, and effective ad creatives. This combination fuels powerful campaigns that allow our clients in the gaming industry to reap substantial profits.

Single Grain’s PPC services for the gaming industry include:

  • Keyword Research and Selection
  • Ad Creatives and A/B Testing
  • Bid Management and ROI Tracking
  • Landing Page Optimization
  • Competitor Analysis
  • Retargeting
  • And much more

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your PPC agency apart from others in the industry?

    What sets us apart is our comprehensive knowledge of Pay-Per-Click advertising, particularly in the gaming industry. We’ve effectively orchestrated PPC campaigns for an array of businesses, from emerging indie developers to leading gaming conglomerates. Our all-encompassing method integrates cutting-edge technology, industry-leading practices, and insightful data to formulate a strategy tailored to your gaming business goals. Situated in the epicenter of the tech world, we keep abreast with the latest PPC trends and advancements, guaranteeing your game ads connect with the ideal audience at the optimal moment.

  • How does PPC advertising differ from traditional marketing methods?

    Traditional marketing strategies in the gaming industry often aim to boost game recognition, secure a purchase, or collect gamer contact information. However, PPC advertising takes a more targeted, outcome-oriented approach. Each dollar invested in PPC can be traced to a distinct action, such as a click, a game purchase, or a player lead generation. This facilitates accurate ROI calculation and data-informed decision making, forging a direct connection between your advertising expenditure and the expansion of your gaming business.

  • What platforms are best suited for PPC advertising?

    The success of a PPC advertising platform is significantly influenced by the nature of your game and the demographics of your players. Our team, with a keen understanding of the gaming industry, will meticulously pinpoint the perfect platforms for your gaming business, taking into account where your potential gamers are most engaged. While strategies vary for each client, we leverage our vast experience and real-time analytics to make well-informed decisions about the PPC platforms that will generate the most substantial return on investment for you.

  • How much should I budget for an effective PPC advertising campaign?

    The exact investment required can vary significantly, influenced by elements such as the scale of your gaming enterprise, your objectives, and available resources. We’ll craft a tailored strategy for you, suggesting an ideal budget that will effectively engage and transform new players via PPC marketing within the gaming sphere. Keen to delve deeper into this? Don’t hesitate to arrange a complimentary consultation with us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Level Up Game ROI

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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Level Up Your Marketing Without Increasing Your Headcount

Level Up Game ROI