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Maximize Your PPC Returns?

Are your PPC campaigns for your educational institution feeling more like a financial burden rather than a successful strategy for attracting prospective students and faculty?

  • Your ads are getting clicks but not converting into applications or inquiries.
  • Your ROI remains stagnant despite significant investment in PPC for education.
  • Your competitors’ online presence in the education sector is overshadowing your own.

Don’t worry, these challenges are common in the dynamic landscape of PPC advertising for education. But wouldn’t it be a relief if you could unlock the secret to successful PPC campaigns for your institution?

That’s where Single Grain comes in. As a leading PPC agency specializing in the education sector, we’re more than equipped to solve these problems. With years of experience in educational marketing, we can optimize your PPC strategies to drive meaningful results and elevate your institution to new academic heights.

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Transforming PPC Campaigns Into Profit Powerhouses

At Single Grain, we strategize PPC campaigns that are tailor-made to your educational institution. Our aim is to ensure your ads reach the right students, parents, and educators at the right time, delivering the maximum ROI. We navigate the complexities of PPC in the education sector with ease to give your institution the competitive edge it deserves.

We don’t just set up your campaign and let it run. We continuously monitor and optimize your PPC campaigns to drive enrollment and engagement. By leveraging sophisticated analytics, we ensure that your marketing spend is always aligned with your institution’s goals.

Furthermore, we’re armed with a deep understanding of user behavior in the education sector, sophisticated targeting techniques, and effective ad creatives. This combination fuels powerful campaigns that allow our clients to reap substantial benefits, such as increased enrollment and improved reputation.

Single Grain’s PPC services for the education industry include:

  • Keyword Research and Selection
  • Ad Creatives and A/B Testing
  • Bid Management and ROI Tracking
  • Landing Page Optimization
  • Competitor Analysis
  • Retargeting
  • And much more

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your PPC agency apart from others in the industry?

    What sets us apart is our comprehensive knowledge of Pay-Per-Click advertising, particularly as it applies to the education sector. We’ve effectively handled PPC initiatives for a diverse range of educational institutions, from budding e-learning startups to prestigious universities. Our all-encompassing methodology incorporates cutting-edge technology, industry-leading practices, and insightful data to craft a strategy tailored to your educational goals. Situated in the epicenter of the technological sphere, we keep abreast of PPC advancements and trends, guaranteeing your advertisements connect with the right learners at the most opportune moments.

  • How does PPC advertising differ from traditional marketing methods?

    Traditional educational outreach programs strive to increase institutional visibility, secure enrollments, or collect prospective student information. However, PPC advertising, when managed by a proficient PPC agency, offers a more targeted and outcome-oriented approach. Each dollar invested in PPC can be traced to a distinct action such as a click, an enrollment, or a lead generation. This enables accurate ROI calculation and data-informed decision making, establishing a direct connection between your advertising expenditure and the growth of your educational institution.

  • What platforms are best suited for PPC advertising?

    The success of a pay-per-click (PPC) campaign in the education sector largely hinges on your institution’s offerings and the demographic you’re aiming to reach. Our team will meticulously pinpoint the most suitable platforms for your educational establishment, taking into account where your prospective students or their parents are most engaged. While the approach varies for each client, we leverage our vast experience and up-to-the-minute data to make educated decisions about the PPC platforms that will deliver the most significant return on investment for your institution.

  • How much should I budget for an effective PPC advertising campaign?

    The investment required for your institution’s PPC campaign isn’t set in stone, as it’s influenced by a variety of elements such as your educational institution’s scale, objectives, and financial resources. We’ll craft a tailored proposal for you, suggesting an ideal budget that will enable you to engage and convert prospective students via PPC marketing in the education sector. Keen to delve deeper into this? We welcome you to arrange a complimentary consultation with us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Educational Reach

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Educational Reach