We Have Driven Impact At

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Maximizing Ad Spend Impact

Feeling like your PPC campaigns are draining your budget without a significant return on investment?

It’s a common frustration that many businesses experience with pay-per-click advertising. The challenge of adjusting bids, selecting the right keywords, and optimizing landing pages can be overwhelming, often leading to wasted ad spend and lackluster results in lead generation and sales.

The solution lies in a strategic and data-driven approach to PPC that targets your audience precisely and gives them compelling reasons to click and convert. We understand that it’s not just about clicks—it’s about meaningful engagement that leads to growth.

Single Grain specializes in crafting PPC advertising services that transform your ad spend into measurable success. As a seasoned PPC advertising agency, we refine your target audiences and optimize your campaigns, turning your PPC frustrations into high-performing assets. Our consulting expertise ensures that your strategy is tailored to your unique business needs.

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Single Grain's PPC Precision

Single Grain approaches PPC with precision, leveraging data to sculpt campaigns that resonate with your target audience. By analyzing market trends and competitor strategies, we create ads that stand out and capture attention. We don’t just aim for more traffic; we strive for the right traffic that is primed to convert.

Our team continuously optimizes your campaigns, employing rigorous A/B testing to ensure your messaging hits the mark every time. We’re relentless in our pursuit of lowering your cost-per-acquisition while boosting overall ROI, ensuring that every dollar you spend is an investment towards greater profits.

With Single Grain, expect transparent reporting and insightful analytics that inform smarter decisions. You’ll have full visibility into how your campaigns are performing and where improvements can be made for even greater outcomes. Our PPC advertising consulting approach means we’re always ready to advise and adjust strategies for optimal performance.

  • Keyword research and management
  • Ad copywriting and creative
  • Targeted ad placements
  • Bid management and optimization
  • Landing page conversion optimization
  • PPC performance tracking and analytics

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising, emphasizing a full-funnel approach and the importance of impression-based channels for long-term growth. They explore transitioning ads to cover all awareness phases, creating distinct audiences for better outcomes, and note the strategy's variance in effectiveness by brand size. The conversation covers attribution challenges, the importance of full-funnel marketing amidst unreliable data, and investing in top-of-funnel traffic. They touch on analyzing campaigns beyond 90 days, the debated value of business coaches, and limitations of platforms like Facebook and Google in measuring ad spend return. Acknowledging the limits of data analytics, they advocate for patience and incremental spending in campaigns, highlighting competent agencies' roles in navigating marketing complexities for sustainable growth.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What exactly are PPC advertising services?

    PPC advertising services encompass the creation, management, and optimization of pay-per-click campaigns to drive targeted traffic to your website. This service ensures that your ads are crafted to reach the right audience, using the right keywords, and are placed on the right platforms. Our expert team continuously monitors and tweaks your campaigns for peak performance, so you get the most bang for your buck.

  • How do you determine the success of a PPC campaign?

    Success in PPC is measured by tangible results: increased traffic, higher conversion rates, and a better ROI. We track a variety of metrics, such as click-through rates, cost per conversion, and overall campaign cost-effectiveness. Our focus is on aligning with your business goals, whether that’s generating leads, selling products, or raising brand awareness, and then delivering measurable outcomes.

  • Can small businesses benefit from PPC advertising services?

    Absolutely! PPC is a fantastic tool for small businesses, offering the agility to compete with larger companies. Its cost-effectiveness and scalability mean you can start small and grow your campaigns in line with your business. Plus, with precise targeting options, small businesses can reach their niche audience efficiently, ensuring every dollar is well spent.

  • How do you tailor PPC campaigns to fit different industries?

    Each industry presents unique challenges and opportunities in PPC. We begin with a deep dive into your industry’s competitive landscape, audience behaviors, and keyword trends. By understanding these nuances, we craft customized campaigns that resonate with your audience and stand out in your market. Whether you’re in e-commerce, B2B, or services, we have the expertise to create campaigns that hit the mark.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize PPC ROI

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Maximize PPC ROI