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Capturing the Lucrative Potential of Paid Search

Are you investing time and resources into your real estate agency’s paid search efforts but not seeing the desired returns or client engagement? Perhaps you’re finding it challenging to keep up with the ever-evolving landscape of Google algorithms and PPC best practices in the property market?

These are common hurdles that can hinder your agency’s growth and dilute your marketing efforts. The world of paid search in real estate is complex and can often seem daunting. However, mastering the paid search game can lead to more high-quality leads, increased traffic to your property listings, and ultimately, more successful transactions. But how do you unlock this potential?

That’s where Single Grain comes in. We’re armed with extensive knowledge and experience in the paid search arena, specifically tailored for the real estate industry. Whether you need to build a strategy from the ground up or refine your existing approach, we specialize in creating dynamic, data-driven paid search campaigns designed for maximum impact and ROI in the property market.

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We Specialize in Crafting High-Reward Paid Search Strategies

First, we delve deep into the real estate market and your target audience to craft a bespoke paid search strategy. By understanding your unique needs and objectives, we can effectively maximize your ad spend, ensuring your properties reach the right eyes.

Next, we roll out the strategy, but our commitment doesn’t end there. We continuously monitor the campaigns and fine-tune them based on performance data. This process is crucial in maintaining effectiveness, optimizing conversions, and reducing cost per acquisition over time, all while keeping your real estate listings at the forefront.

Our ultimate goal is not only to drive more traffic to your property listings but to attract high-quality leads who are likely to convert into buyers or renters. Partnering with Single Grain ensures your real estate business gets the most out of every dollar spent on paid search.

Our key paid search services for the real estate industry include:

  • PPC Campaign Management
  • Conversion Rate Optimization
  • Target Audience Research
  • Comprehensive Keyword Analysis
  • A/B testing and Ongoing Optimization
  • Custom Reporting and Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What are the unique benefits of using paid search services for my business?

    Investing in paid search services can provide your real estate business with an immediate elevation in exposure. In contrast to organic methods, which might require a considerable amount of time to yield tangible outcomes, paid search can position your property listings at the forefront of search results in an instant. It’s an unparalleled instrument for pinpointing specific buyer profiles and localities, ensuring you connect with the right prospects when they’re most interested. Moreover, with paid search, you have the power to manage your budget, bid tactically, and derive actionable insights from detailed analytics. This facilitates ongoing refinement of your marketing efforts for optimal return on investment.

  • How can paid search services help improve my company's online presence?

    Investing in paid search services can dramatically amplify your real estate business’s digital visibility by securing a commanding spot in search results. This strategic move can escalate your brand exposure, drive a surge in website traffic, and boost property inquiries and transactions. The beauty of paid search lies in its adaptability, enabling tailored campaigns based on specific keywords, demographic profiles, geographical areas, and beyond. With the right blend of real estate market knowledge and paid search expertise, you can connect with your ideal property seekers more efficiently. This results in an influx of high-quality leads to your website, thereby elevating your digital footprint in the competitive real estate landscape.

  • What kind of businesses should invest in paid search services?

    Real estate enterprises, irrespective of their scale and geographical reach, can reap significant advantages from paid search services. Whether you’re a boutique realty firm striving to captivate local property seekers or a multinational real estate conglomerate targeting a global audience, paid search can be meticulously customized to align with your unique requirements. It proves to be especially advantageous for real estate businesses with a robust digital presence, those operating in fiercely competitive markets, and those catering to distinct buyer profiles. Keep in mind, the secret to triumph with paid search hinges on comprehending your potential property buyers and devising strategic campaigns that resonate with them.

  • How does the process of setting up paid search services work?

    Our approach begins with an in-depth analysis of your real estate business goals, target clientele, and market competition. This crucial step allows us to pinpoint the most effective keywords for your campaign, craft engaging ad copy, and establish a strategic bidding plan. Additionally, we’ll construct a landing page optimized for conversions, ensuring that when a potential client clicks on your ad, they’re more inclined to engage further. Throughout the campaign, we’ll vigilantly monitor and fine-tune your strategy for peak performance. We value transparency in our communication, hence, you can expect regular updates detailing the progress and outcomes of your campaign.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize Property Leads

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

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