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Enhancing Your Online Visibility with Paid Search

Does it feel like your hotel's paid search campaigns are faltering, not delivering the visibility or resulting bookings you were hoping for?

It's a common challenge in the hospitality industry - no matter how much budget you allocate to Google Ads, Bing Ads, or social media promotion, your ROI seems to stagnate or even decline. This can leave you questioning the effectiveness of paid search in driving hotel bookings.

But don't lose hope just yet. Your frustrating experience doesn't mean that paid search is ineffective for the hotel industry; it just means that your campaigns need a fresh approach. It's time to work with a paid search agency who knows the ins and outs of the hospitality market to turn around your ROI.

Single Grain understands the unique needs of hotels in the paid search field. Our expert team utilizes a mix of strategic research, data-driven decisions, continuous optimization, and creative approaches to breathe new life into your campaigns, driving more guests to your hotel.


Unlock Success with Single Grain As Your Paid Search Agency

As experts in paid search management for the hospitality industry, Single Grain can refine your search strategies to drive better visibility, more traffic, and online growth for your hotel. Our team continually tracks campaign performance, testing and tweaking to ensure maximum return on your investment.

We don’t rely on guesswork. Instead, leveraging comprehensive data and analytics, we fine-tune your campaigns and ads to better target the travelers and guests you're trying to reach. And it's not just about getting clicks, we focus on getting engagement from those most likely to book a stay.

In a digitally saturated market, Single Grain can be your guiding light, leading your paid search campaigns towards success. Our goal is forging a lucrative, long-lasting online presence for your hotel.

With Single Grain as your paid search agency, expect services such as:

  • Target audience identification
  • Keyword research and optimization
  • Ad creation and optimization
  • Conversion tracking and analysis
  • Landing page optimization
  • ROI-focused campaign management

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach as a paid search agency unique?

    Our hotel-centric approach to paid search is something we take great pride in. We don't merely initiate campaigns and leave them to their course - we persistently scrutinize, adjust, and enhance to guarantee optimal ROI. Our team amalgamates extensive industry knowledge, technological expertise, and inventive thought process to yield results that harmonize with your hotel's objectives. Recognizing the distinctiveness of each hotel, we customize our strategies to cater to your exclusive needs and aspirations, all while staying abreast of the dynamic terrain of paid search.

  • How does paid search differ from other forms of digital marketing?

    In the hotel industry, paid search, often referred to as pay-per-click (PPC), is a digital marketing strategy where hoteliers pay a fee each time a potential guest clicks on their online advertisement. This differs from organic SEO, which depends on unpaid, natural rankings based on the inherent relevance to the search query. With paid search, you have the opportunity to pay for your hotel's visibility at the top of search engine results. This distinctive feature provides immediate results and enhanced control over your hotel's online visibility.

  • Which platforms do you use as a paid search agency?

    As a hospitality-focused paid search agency, the platforms we leverage are primarily determined by the unique objectives and requirements of your hotel business. We are skilled in an array of platforms, encompassing Google Ads, Bing Ads, and social media platforms such as Facebook and LinkedIn. Our team excels at pinpointing and deploying the platforms that will yield the highest return on investment for your particular hotel, guaranteeing your advertisements connect with the right audience at the optimal moment.

  • How much should I budget for paid search marketing?

    The allocation for paid search marketing in the hotel industry is not a uniform figure, as it is influenced by factors such as your hotel's scale, market niche, and goals. There isn't a universal solution. Nonetheless, our role is to offer expert advice and collaborate with you to establish a budget that is logical and aimed at yielding a substantial return on your investment. It's crucial to bear in mind that the charm of paid search marketing, particularly for a paid search agency, lies in its pay-per-click model, making it a financially prudent strategy for connecting with your desired guests.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us