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Launch with Confidence

Struggling to make your new product the talk of the town?

Introducing a new product to the market is fraught with challenges. Captivating your target audience, outshining competitors, and managing a flawless launch – the pressure is immense. The uncertainty of how your product will be received can keep you up at night.

The solution lies in crafting a strategic marketing plan that identifies and engages your ideal customer base, builds buzz, and positions your product effectively within the market. It’s about finding the sweet spot between innovation and consumer demand.

As a new product marketing agency, we specialize in turning new product anxiety into launch success stories. We amplify your product’s unique value and ensure it lands with impact through our comprehensive marketing services.


Single Grain's Blueprint for Success

At Single Grain, we engineer your launch to resonate with your audience. Our approach begins with deep market analysis to uncover opportunities for your product to shine. We then develop a tailored messaging strategy that speaks directly to your target customers’ needs and desires.

Our creative campaigns are designed not just to grab attention, but to captivate and convert. We ensure that every touchpoint is an experience, turning potential customers into loyal advocates for your brand. And with our finger on the pulse of the latest marketing trends, we keep your product ahead of the curve through our consulting expertise.

From positioning to promotion, our end-to-end marketing solutions create the momentum your product needs to succeed from day one. Our agency is committed to delivering exceptional services that cover every aspect of the marketing spectrum.

  • Market Research & Analysis
  • Strategic Messaging & Positioning
  • Impactful Launch Campaigns
  • Customer Engagement & Retention Strategies
  • Performance Tracking & Optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, the importance of value beyond media buying, and personal experiences. They explore the challenges for agencies, the evolving marketing landscape, and the potential of programmatic SEO and AI. The conversation also touches on the business models for agencies and concludes with Kasim Aslam's experience selling his agency.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What unique challenges does a new product marketing agency tackle?

    Launching a new product is akin to setting sail in uncharted waters – it’s thrilling yet filled with unknowns. Our agency specializes in navigating your product through the complexities of market entry, focusing on creating buzz, educating potential customers, and differentiating from competitors. We leverage launch-specific strategies that captivate and convert your audience, ensuring your product makes a memorable entrance.

  • How does a new product marketing agency approach market research?

    It’s all about intelligence! Before your product hits the market, we dive deep into the data pool. Our agency uncovers insights on consumer behavior, market trends, and competitive landscapes. This research is the cornerstone of crafting a tailored strategy that positions your product for success. Think of us as your market maestros, orchestrating every move based on informed decisions.

  • Can a new product marketing agency help with positioning and branding?

    Absolutely! Your product’s first impression is pivotal, and that’s where we shine. We’re your creative partners in defining a unique brand identity and compelling product positioning that resonates with your target audience. Through storytelling, design, and messaging, we ensure your product doesn’t just launch – it launches with a statement that echoes in the market.

  • What metrics should I expect a new product marketing agency to focus on post-launch?

    Once your product has made its grand debut, the real magic begins. Our agency zeroes in on key performance indicators such as customer acquisition costs, conversion rates, engagement metrics, and, crucially, return on investment. We continuously analyze and refine our approach to amplify your product’s reach and sustain its growth in the market, keeping your vision and goals at the helm.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Launch Success

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify Launch Success