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Boost Engagement with Native Advertising

Are you finding it challenging to engage your students with traditional educational materials?

You’re not alone. Today’s learners are often unresponsive to the typical textbook or lecture format – they’ve seen it all before and are likely to tune it out or, worse, be disengaged by it. This engagement fatigue is becoming a significant barrier preventing your educational institution from effectively connecting with students.

Revamping your educational strategy could be the key to overcoming this. High-engaging, interactive content that fits seamlessly into the student’s learning experience increases the likelihood of capturing their attention and ultimately driving comprehension and retention.

Single Grain, a leading native advertising agency, can deliver the change you need. Our expertise extends to the education sector, covering everything from curriculum development and lesson planning, to creative execution and classroom management.

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Single Grain's Native Advertising Expertise

As a leading native advertising agency in the education sector, we promise a 360-degree approach to native advertising, tailored to make your educational institution shine. First, we ensure that your ads are seamlessly integrated into the platform on which they’re served. This means crafting ads that match the look, feel, and function of the educational content in which they appear, enhancing the learning experience rather than disrupting it.

Second, our effective targeting techniques result in reaching the individuals most likely to be interested in your educational offerings, optimizing your campaign’s budget. We understand the unique challenges of reaching students, parents, and educators, and we tailor our strategies accordingly. Lastly, we harness data-driven insights to continuously refocus and refine our strategy, ensuring we always maximize your ROI in the education market.

Trusting us means benefiting from an array of expert services:

  • Comprehensive strategy creation
  • Content creation and optimization
  • Media planning and buying
  • Advanced targeting and retargeting
  • In-depth performance tracking and analysis

Are you ready to elevate your educational institution’s visibility and reach? Let’s work together to create impactful native advertising campaigns that resonate with your target audience and drive results.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your native advertising agency apart from the rest?

    Boasting a rich history in the education sector, our team has mastered the craft of integrating promotional content effortlessly within the platform it’s presented on, enhancing its appeal and minimizing its disruptiveness. We reject the notion of a universal solution. Rather, we design bespoke strategies that harmonize with your educational institution and strike a chord with your intended audience. As pioneers in the digital promotion realm, we consistently stay abreast of the most recent trends, methods, and technologies in native advertising.

  • How does native advertising differ from traditional advertising methods?

    Conventional educational marketing employs overt, straightforward techniques to highlight courses or institutions, which can occasionally feel intrusive. However, native advertising, a strategy often employed by a native advertising agency, seamlessly incorporates promotional material into the learner’s regular content consumption. It’s meticulously crafted to align with the style, purpose, and ambiance of the media platform where it is displayed, making it seem less like a promotional piece and more like an integral part of the content. This method frequently results in improved learner engagement and response rates.

  • What are the best platforms for native advertising?

    The “ideal” platform is largely determined by your educational institution’s target demographic and your strategic objectives. Our team will collaborate closely with you to pinpoint the platforms where your prospective students or parents are most engaged and interactive. This could range from social media channels like Facebook and Instagram, to educational blogs and digital news outlets. As a native advertising agency specializing in the education sector, our goal is to choose platforms that allow us to craft native ads that connect with your audience on a deeper level, thereby enhancing the effectiveness of your institution’s outreach and engagement efforts.

  • How much should I budget for native advertising with your agency?

    The investment required can fluctuate significantly based on the scale of your educational institution, your ambitions, and the bespoke strategies we will devise for you. We don’t subscribe to the notion of one-size-fits-all solutions – rather, we’ll craft a tailored plan that aligns with your distinctive requirements and goals. To provide a transparent understanding of what your commitment might be, we extend complimentary consultations. Click here to arrange your session today!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Academic Branding

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Academic Branding