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Navigating the Media Maze

Are you struggling to identify which media channels will elevate your brand’s presence and maximize ROI? You’re not alone.

Finding the perfect media mix in a saturated market can leave you feeling like you’re navigating a complex labyrinth. That’s where effective media planning becomes imperative, leveraging data-driven insights to pinpoint where your advertising will flourish.

That’s precisely where Single Grain steps in. Our media planning firm prides itself on crafting strategies personalized to your brand’s unique objectives, ensuring every advertising dollar is spent wisely.

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Single Grain's Media Mastery

As your media planning partner, Single Grain dissects the intricacies of your brand to construct a custom roadmap that speaks to the heart of your audience. We start by comprehensively analyzing market trends and consumer behavior to create an advertising strategy that resonates.

Then, our team fuses creativity with cutting-edge tools to elevate your campaign’s impact, efficiently reaching your target demographic where they are most engaged. We continually refine our approach, adapting to the dynamic media landscape to keep you ahead of the curve.

Single Grain’s meticulous service suite includes:

  • Target audience analysis
  • Media buying and negotiations
  • Omnichannel strategy development
  • Competitive media placement
  • ROI-focused campaign management

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What distinguishes your media planning firm from competitors?

    We’re in the business of not just creating ads but orchestrating symphonies of media engagement. Our firm blends traditional wisdom with avant-garde analytics to craft media plans that are as effective as they are innovative. With a finger constantly on the pulse of media trends, we ensure your brand isn’t just part of the conversation; it’s leading it.

  • How does a media planning firm improve my advertising ROI?

    Imagine having a GPS for your ad spend. That’s what a media planning firm provides. We navigate the complex landscape of media options to pinpoint the most cost-effective routes, ensuring every dollar is an investment toward higher visibility and engagement. With strategic placement and timing, we aim to elevate your ROI beyond expectations.

  • Can a media planning firm help with digital advertising?

    Absolutely! The digital realm is our playground. Our media planning expertise extends to mastering the art of online advertising. From social media savviness to search engine sophistication, we tailor your digital campaigns to interact seamlessly with your audience’s online behavior, ensuring impactful touchpoints and meaningful conversions.

  • What should I expect when working with a media planning firm?

    Expect a partnership where your brand’s success is the star of the show. You’ll find our approach is a mix of meticulous research, creative brainstorming, and data-driven strategy. We lay out a clear path from initial analysis to post-campaign evaluation, providing transparency and collaboration every step of the way. Your brand’s story will be told where it matters most, captivating the right audience at the right time.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Ad Performance

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Optimize Ad Performance