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Maximizing Your Media Investments

Are your media buying consulting efforts falling short of expectations?

Every dollar you spend on advertising should work as hard as you do, but navigating the maze of media buying can be frustrating. Without expert insight from a media buying agency, you might be missing out on valuable opportunities or even worse, draining your budget on ineffective ad placements.

The solution? Strategic media buying services that align with your business goals and targets your ideal audience. You need a bespoke approach that leverages data, harnesses the power of multiple platforms, and synchronizes your campaigns to deliver measurable results.

At Single Grain, we understand the art and science of media buying. Our media buying consulting services are designed to maximize your ROI by identifying the most profitable channels tailored to your unique brand.


Expertise in Media Buying Strategy

Single Grain propels your brand forward with media buying consulting that’s not just smart, but incredibly strategic. We begin by dissecting your current media spend and campaign performance with a fine-tooth comb to uncover hidden inefficiencies.

Then, as a seasoned media buying agency, we craft tailored campaigns grounded in meticulous research and real-time data to ensure your message resonates with your target audience. By continuously optimizing and adjusting your spend, we not only aim to meet your expectations but to exceed them.

Our goal is to transform your media buying into a powerhouse of success. With Single Grain, you get a partner who brings clarity to complexity, offering straightforward advice and actionable strategies through our comprehensive media buying services.

  • Competitive media landscape analysis
  • Customized media planning and buying services
  • Cross-channel optimization
  • Advanced data analytics and reporting
  • ROI-focused media spend allocation

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards full-funnel brand marketing, emphasizing long-term growth through impression-based channels. They explore the move away from pure conversion ads to include brand awareness and consideration, noting challenges in attribution and the unreliability of data. The experts highlight the need for analyzing beyond 30-day sales cycles and question the accuracy of platform metrics. They advocate for data-driven patience and competent agencies to navigate the complexities of marketing strategies for sustainable growth.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What exactly does a media buying consultant do?

    Imagine having a guide who knows the marketing landscape like the back of their hand. That’s a media buying consultant. They are your strategic partner in navigating the complex world of ad placements, negotiating rates, identifying the best channels for your message, and timing the buys to perfection. With their expertise, your ads are not just seen—they’re seen by the right people, at the right time, in the right places to maximize engagement and ROI.

  • Can media buying consulting help with digital advertising?

    Absolutely! A media buying consultant is like your digital advertising wizard, adept at crafting campaigns that shine across platforms. From social media to programmatic ads, they’ll pinpoint where your digital dollars will have the most impact. By analyzing data and trends, they ensure your online presence is not just robust but also cost-efficient and laser-targeted to garner measurable results.

  • How important is media buying in my overall marketing strategy?

    Consider media buying as the ace in your marketing deck. It’s where strategic planning meets execution, ensuring your brand reaches its audience effectively. A media buying consultant aligns ad placements with your marketing goals, making sure every dollar you invest works harder. This cohesion between buying and strategy is crucial for staying relevant and competitive in today’s fast-paced market.

  • Is media buying consulting suitable for small businesses?

    Think of media buying consulting as your growth catalyst, no matter the size of your business. For small businesses, in particular, it’s a game-changer—offering expertise and access to ad opportunities that might otherwise be overlooked. Tailored strategies mean that even with modest budgets, you can have a big impact, ensuring your ads punch above their weight in a crowded marketplace.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Ad Spending

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize Ad Spending