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Missing Out on High-Potential Marketing Opportunities?

Are you noticing a plateau in your SaaS business growth, despite having a robust array of marketing strategies in place? Are your marketing efforts not yielding the desired results, with campaigns failing to engage your target users or meet set KPIs?

The issue is straightforward yet daunting: you’re not fully leveraging the power of marketing automation. This oversight can lead to inefficiencies in your marketing funnel, such as overlooked opportunities for nurturing leads, unsent personalized marketing messages, or even widening gaps in user retention strategies.

Marketing automation could be the game-changer you’re seeking. It simplifies marketing tasks, enabling your SaaS business to scale and boost productivity while freeing up time for your teams to focus on more strategic initiatives.

As a seasoned marketing automation consultant, Single Grain is ideally positioned to scrutinize your existing marketing framework and implement a goal-oriented, data-driven automated marketing strategy tailored specifically for your SaaS business needs.

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Single Grain's Expertise in Marketing Automation

At Single Grain, we understand that in the SaaS industry, a generic approach simply won’t cut it. Every software service has a unique marketing fingerprint, and our strategy as your marketing automation consultant is to embrace and enhance this uniqueness with a targeted, efficient automation process.

We begin by investigating your existing marketing infrastructure, identifying areas for improvement, and integrating automation systems best suited to your SaaS needs. By segmenting your audiences, we ensure that the right marketing messages get to the right people at the right time, maximizing engagement and conversions.

Lastly, we don’t just set it and forget it. In the ever-evolving world of software services, Single Grain considers optimization as a continuous process. We’ll constantly review and modify your automation strategy based on data insights, ensuring sustainable and adaptable growth in the SaaS market.

Key services provided by Single Grain in marketing automation include:

  • Marketing funnel automation
  • Lead nurturing and scoring
  • Email marketing
  • Social media automation
  • Data insights and analytics
  • Customer relationship management (CRM) integration

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a marketing automation consultant help my business?

    A marketing automation consultant can be a game-changer for your SaaS enterprise. Their mission is to navigate your team through the labyrinth of marketing automation tools, enabling you to fine-tune for enhanced lead generation, superior conversion rates, and ultimately, increased revenue. They can assist in refining your marketing operations, mechanizing monotonous tasks, and delivering valuable insights to bolster your strategies. Consequently, your team can devote more energy to the inventive and strategic facets of your marketing initiatives.

  • Is a marketing automation consultant necessary for my small business?

    Whether you’re a burgeoning startup or an established SaaS enterprise, a marketing automation consultant can be a game-changer. They can guide you in selecting the most suitable automation tools that resonate with your unique software needs, thereby conserving your precious time and resources. Additionally, they can help you decipher the analytics generated by these tools, empowering you to make marketing decisions rooted in solid data. Thus, irrespective of your company’s size, a marketing automation consultant can equip you to compete on par with larger rivals in the SaaS industry.

  • What should I look for when hiring a marketing automation consultant?

    When bringing on board a marketing automation consultant for your SaaS enterprise, it’s crucial to seek out an individual possessing robust technical acumen in marketing automation systems. This expert should boast a solid history of aiding companies in enhancing their marketing effectiveness and boosting their return on investment. Equally important, they should be adept communicators, capable of grasping your unique business structure and translating intricate data into implementable strategies. It’s an added advantage if they have a background in the SaaS sector, understanding its unique nuances.

  • How much should I expect to pay for a marketing automation consultant?

    Engaging a marketing automation specialist in the SaaS sector can have a broad price range, influenced by their proficiency, the project’s complexity, and its timeline. It’s crucial to perceive this as a strategic investment towards your company’s expansion. By streamlining your marketing operations, you can enhance productivity, conserve valuable time, and elevate your return on investment over time. For a more personalized cost projection, we invite you to contact us for a complimentary, no-strings-attached consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Automation

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Automation