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Stand Out in the Legal Landscape with Expert Local SEO Strategies

Establishing a robust online presence within your community is now imperative. As law firms vie for supremacy in local search results, a lack of visibility could mean missing out on potential high-value cases nearby. If your competitors are consistently outperforming you, it’s likely due to a superior local SEO approach.

What’s the remedy? An in-depth, custom-crafted local SEO campaign designed with the legal industry in mind. By implementing precise local SEO tactics, your firm can draw in more local clients, solidify its digital footprint, and ultimately surpass competing law offices in search engine rankings.

At Single Grain, we possess the expertise to steer your law firm through the intricacies of local SEO. We commit to understanding your firm’s unique objectives, meticulously evaluating your online stature, and creating a bespoke local SEO plan that propels your site to the forefront of local search listings.


Enhancing Your Legal Practice with Single Grain's Specialized Law Firm SEO Acumen

At Single Grain, our mission is to elevate your law firm’s visibility in local search results, ensuring that your practice remains at the forefront of the digital landscape. Our legal marketing specialists deploy cutting-edge Local SEO tactics, leverage premier SEO software, and meticulously analyze data to propel your firm’s presence for pertinent local search terms.

Your bespoke Local SEO plan at Single Grain transcends mere search engine rankings; it’s designed to enhance client interaction, refine the caliber of incoming website traffic, and amplify lead conversion rates. Recognizing the distinct local SEO requirements of law firms, we tailor our strategy to align with your specific clientele and firm goals.

We are dedicated to making your legal services highly accessible to prospective clients, fostering sustained growth for your practice. Experience the higher echelons of achievement attainable through Single Grain’s specialized local SEO services for law firms.

Our proven local SEO offerings include:

  • Strategic keyword research and optimization tailored for legal practice areas
  • Development and refinement of localized legal content
  • Optimization of your Google My Business profile for law-specific queries
  • Management of client reviews and enhancement of your firm’s online reputation
  • Local directories and legal listings curation
  • Mobile optimization to ensure accessibility across all devices
  • Verification of NAP (Name, Address, Phone number) accuracy for your practice
  • Thorough analysis of competing law firms

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • Why do law firms need specialized local SEO services?

    Law firms benefit greatly from local SEO as it positions them in front of potential clients right when they need legal assistance. Unlike broader SEO strategies, local SEO hones in on your nearby audience, increasing your visibility in local search results and maps. Tailored local SEO ensures that when someone in your area searches for legal services, your firm appears prominently, leading to more consultations and cases.

  • How does local SEO differ for law firms compared to other businesses?

    Local SEO for law firms is unique due to the specificity of their services and the intense competition in the legal sector. Law firms must target highly-relevant, local keywords and ensure their online listings are impeccable. Additionally, law firm local SEO strategies must navigate industry-specific regulations and ethical guidelines, all while crafting an authoritative online presence that instills trust and credibility in potential clients.

  • What are the key components of local SEO for law firms?

    An effective local SEO strategy for law firms includes accurate directory listings, optimization of Google My Business profiles, local keyword targeting, reputation management through client reviews, and high-quality backlink acquisition. Ensuring your website is mobile-friendly and provides valuable content like case studies or legal advice also boosts local search rankings, making it easier for clients to find you.

  • How long does it take to see results from local SEO for a law firm?

    Local SEO is a marathon, not a sprint, especially in the competitive legal industry. Generally, you might start seeing initial improvements in 3-6 months, but it can take up to a year or more to solidify your presence and achieve consistent, top-ranking results. Patience is key, as ongoing optimization efforts are necessary to maintain and improve your firm’s local search visibility.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Dominate Local Search

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Dominate Local Search