We Have Driven Impact At

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Maximize Your Community Impact

Struggling to connect with your local audience online?

The challenge of standing out in the bustling marketplace can leave many businesses feeling invisible in their own neighborhoods. Algorithms seem to favor national giants, and local relevance feels lost in the shuffle. How do you ensure your ads reach the people who matter most?

The solution lies in strategic geo-targeting, crafting messages that resonate with the community, and carving out a digital space that is genuinely local. It’s about making your neighbors feel like you’re speaking directly to them.

At Single Grain, our local PPC services are designed to amplify your community’s unique voice and ensure your vibrant local presence is felt and appreciated. Our agency specializes in creating a local PPC strategy that stands out.

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Local PPC Mastery

At Single Grain, we craft PPC campaigns that locals don’t just see but experience. It starts with meticulously researching the locale to create ads that feel like a neighborhood handshake: warm, familiar, and inviting.

We then employ precision targeting and custom-built local keywords that cut through the noise, ensuring your message is on the digital billboards of smartphones and computers in your community. Our consulting approach integrates your business’s unique needs with our expertise.

Lastly, we continuously optimize campaigns for peak performance, marrying data analytics with local insights to keep your brand top-of-mind and your community engaged. Our comprehensive local PPC services include:

  • Geo-specific keyword research
  • Targeted ad copywriting
  • Location-based bid optimization
  • Local market analysis
  • Ongoing campaign refinement

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What are the benefits of using local PPC services over general PPC advertising?

    Local PPC services offer precision targeting that’s essential for businesses aiming to impact their immediate geographic market. By focusing on localized search queries and regional ad placements, you can connect with customers who are genuinely interested in what’s nearby, leading to higher engagement rates and more foot traffic. Plus, local PPC tends to have less competition, giving you a better cost-per-click rate and improved ROI.

  • How do you ensure my ads reach the right local audience?

    Our approach to local PPC hinges on in-depth market research and geo-targeting techniques that pinpoint your ideal customers. By utilizing tools like Google Ads’ location targeting and crafting ads that resonate with local dialects, landmarks, and events, we ensure that your message is not just seen, but heard by the community you serve. This tailored strategy maximizes visibility and relevance within your desired locale.

  • Can local PPC services help with my brick-and-mortar store's online visibility?

    Absolutely! Local PPC is a powerful tool for enhancing your brick-and-mortar store’s online presence. By strategically placing ads for local searches and incorporating location extensions, we drive online users to discover your physical store. This approach can boost your local search rankings and increase the likelihood of online searches translating into in-store visits, effectively bridging the gap between online and offline experiences.

  • What metrics should I focus on with local PPC campaigns?

    For local PPC campaigns, you should pay close attention to metrics such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS). We also recommend monitoring local-specific indicators like in-store visits (if available), calls from ads, and local engagement metrics. These insights will help us refine your campaigns for optimal performance, ensuring your ads resonate with the local community and drive meaningful business results.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize Local Reach

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Maximize Local Reach