Feeling overlooked in your local hospitality market despite offering top-notch accommodation and services? This is a common struggle for many hotels.
Travelers today typically rely on online search to discover local hotels; if your establishment isn’t ranking high in local search results, you’re missing out on valuable bookings. The digital landscape is evolving, and so should your hotel. It’s time to embrace local SEO services to bridge the gap between your hotel and your guests.
Single Grain is just the team to help. We understand how to optimize your website and online presence to improve local search engine rankings. With our local SEO services, we can increase your visibility in the local hospitality market and attract more geographically-specific traffic to your hotel.
At Single Grain, we leverage the potential of local SEO strategies to amplify your hotel’s visibility in local search results. Our team of experts evaluates your online presence, then crafts a bespoke approach to enhance your local SEO, ensuring your hotel stands out in the crowded hospitality industry.
First, we optimize your Google My Business listing to improve your visibility in local searches and Google Maps, making it easier for potential guests to find your hotel. We also implement location-specific keywords in your content to boost your rankings for local queries, helping travelers find you when they search for accommodations in your area.
Lastly, we ensure your website is mobile-friendly. Today, a significant percentage of hotel bookings are initiated from mobile devices, so it’s crucial your site offers a seamless experience across all devices, making it easy for guests to book their stay.
Our local business SEO services for hotels include:
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Our proficiency is rooted in grasping the distinct nuances of local landscapes, particularly in the hotel industry. We recognize that each hotel has its own narrative and charm that can be harnessed to craft an engaging digital footprint. Our team is adept at employing hyperlocal SEO tactics, geographically-focused keywords, and region-specific content to amplify your visibility within your particular locale. Our goal extends beyond merely boosting rankings; we strive to bridge hotels with their local communities.
Local business SEO transcends the boundaries of standard SEO. While the latter aims to enhance your hotel’s online presence on a worldwide level, local SEO is all about making your establishment stand out to guests within your specific locale. This entails fine-tuning your hotel for local search outcomes, Google Maps, and ‘near me’ inquiries. It’s about guaranteeing that when a potential guest in your vicinity is searching for the hospitality services you provide, your hotel is the first one they encounter.
There isn’t a universal solution as the efficacy of various strategies can fluctuate depending on your establishment’s nature and the guests you aim to attract. Nonetheless, some of the most influential strategies for local SEO in the hotel industry encompass Google My Business – for visibility on local maps, local directories – for reputation enhancement and backlinks, and social media platforms – for engaging with the community and increasing brand recognition. We also utilize content tailored to your locale on your website and blog to draw in local organic traffic.
The investment for local business SEO in the hotel industry can fluctuate significantly based on the scale of your establishment, your market niche, and your unique objectives. We uphold a commitment to transparency and will collaborate with you to devise an investment plan that harmonizes with your goals without sacrificing excellence. Our emphasis lies in providing optimal value and return on your commitment, guaranteeing each dollar is effectively utilized in enhancing local prominence and guest interaction.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
