Feeling unnoticed in your local market despite providing top-notch services? It’s a common struggle for many businesses.
Customers today typically rely on online search to uncover local businesses; if your organisation isn’t ranking high in local search results, you’re missing out on valuable opportunities. The online world is evolving, and so should your business. It’s time to embrace local SEO services to bridge the gap between your local business and your customers.
Single Grain is just the team to help. We understand how to optimize your website and online presence to improve local search engine rankings. With our local SEO services, we can increase your visibility in the local market and attract more geographical-specific traffic to your business.
At Single Grain, we harness the power of local SEO strategies to maximize your visibility in local search results. Our team of experts assesses your online presence, then devises a tailored approach to enhance your local SEO.
First, we optimize your Google My Business listing to improve your visibility in local searches and Google Maps. We also implement location-specific keywords in your content to boost your rankings for local queries.
Lastly, we ensure your website is mobile-friendly. Today, a significant percentage of searches are initiated from mobile devices, so it’s imperative your site offers a seamless experience across all devices.
Our local business SEO services include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu and Neil Patel discuss adapting to SEO changes, debunking the notion that SEO is dead and highlighting new effective strategies. They emphasize updating content, focusing on trends, building authority, optimizing click-through rates, and innovative link building, alongside the importance of brand building. The conversation shifts to the value of community for agency owners, with Siu sharing growth strategies like acquisitions and super serving clients for Single Grain. They also explore the benefits of practitioner salespeople and following up with leads. This discussion is part of a series where they share marketing insights.
Our expertise lies in understanding the unique dynamics of local markets. We believe that each local business has its own story and character that can be utilized to create a compelling online presence. Our team is highly skilled in using hyperlocal SEO strategies, geo-targeted keywords, and localized content to increase your visibility within your specific area. We don’t just push for higher rankings, we aim to connect local businesses with their local community.
Local business SEO goes beyond the scope of general SEO. While general SEO focuses on improving your site’s visibility on a global scale, local SEO is about being visible to customers in your specific geographic location. This involves optimizing your business for local search results, Google Maps, and ‘near me’ searches. It’s about ensuring that when a potential customer in your area is looking for the products or services you offer, your business is the first one they see.
There is no one-size-fits-all answer as the effectiveness of channels can vary based on your business type and target audience. However, some of the most impactful channels for local business SEO include Google My Business – for local map visibility, local directories – for credibility and backlinks, and social media platforms – for community engagement and brand awareness. We also leverage localized content on your website and blog to attract local organic traffic.
The budget for local business SEO can vary greatly depending on the size of your business, your industry, and your specific goals. We believe in transparency and will work with you to craft a budget that aligns with your objectives without compromising on quality. Our focus is on delivering maximum value and return on your investment, ensuring every dollar is put to work in driving local visibility and customer engagement.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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