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Unlocking Instagram Advertising Success

Struggling to maximize your potential on Instagram as a real estate professional? Feeling outpaced by competitors who seem to have mastered the art of captivating property visuals, getting engagement and making conversions on this platform?

  • Feeling frustrated about spending too much on property ads without getting tangible results?
  • Wondering why your creative property showcases aren’t getting the attention they deserve?
  • Finding it challenging to reach your target homebuyers or investors effectively?

Your Instagram advertising strategy needs a property-focused revamp. With the right strategy and execution, you can optimize your ad spending, engage with your audience deeply, and drive property inquiries and conversions like never before.

That’s where Single Grain comes in. As an accomplished digital marketing agency with a strong footing in real estate, we can arm you with Instagram advertising strategies that work, helping you transform your Instagram presence into a formidable revenue generator for your real estate business.


Single Grain: Your Ally in Instagram Advertising

With Single Grain, you’re partnering with seasoned experts in Instagram advertising for the real estate industry. We’ll scrutinize your current strategy, pinpoint gaps, and devise a data-driven approach to amplify your Instagram presence in the property market.

Through comprehensive analysis and deep understanding of the real estate landscape, we uncover hidden opportunities and utilize them effectively. Whether it’s crafting engaging ad copies that highlight your properties, perfecting your posting schedule to reach potential buyers, or targeting your audience more accurately, we know how to adjust the small details that make a significant impact.

Moreover, we stay abreast of Instagram’s ever-evolving algorithms, helping you stay ahead in the competitive real estate market. With our empirical approach, we ensure every cent of your Instagram advertising budget is maximized to its fullest potential, driving more leads and property sales.

Single Grain’s Instagram advertising services for real estate include:

  • Ad strategy development and execution
  • Target audience research and segmentation
  • Creative ad design for property listings
  • Performance tracking and optimization
  • Competitor analysis in the real estate market
  • Compliance with Instagram’s advertising policies

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can Instagram advertising services benefit my business?

    Instagram, boasting over a billion active users, presents a potent platform for real estate promotion. By harnessing the power of Instagram advertising services, real estate businesses can tap into a broad and varied audience. But it’s not merely about the sheer numbers. These services are meticulously crafted to guide your ads towards the precise demographics most likely to show interest in your property listings or real estate services. Moreover, with a plethora of advertisement formats at your disposal, such as photos, carousel, stories, and IGTV ads, you have the opportunity to present your real estate brand in a uniquely engaging and imaginative way.

  • What makes advertising on Instagram different from other social media platforms?

    In the realm of real estate, the power of visual storytelling cannot be underestimated. Instagram, being a platform that thrives on visuals, is a key player in this narrative. Instagram advertising services can assist you in crafting captivating property visuals and compelling stories that strike a chord with your potential homebuyers. Moreover, Instagram’s seamless integration with Facebook amplifies your ad management efficiency, offering you a wealth of data and precise targeting capabilities to reach your ideal property seekers.

  • How can your Instagram advertising services help me reach my target audience?

    Our seasoned professionals harness the advanced targeting features of Instagram to guarantee your property listings are viewed by the individuals who are most crucial to your real estate business. We can customize ads considering factors such as age, gender, geographical location, and even specific interests. Additionally, we employ lookalike audiences to connect with users who share characteristics with your current clientele. Our primary objective is to optimize your advertising investment by engaging those who are most likely to interact with your real estate brand.

  • How much should I budget for Instagram advertising services?

    The investment required for Instagram advertising in the real estate sector can fluctuate significantly, influenced by your property marketing objectives, the intensity of competition in your locality, and the degree of interaction you wish to foster with potential property buyers. Our team is committed to collaborating with you to establish an investment plan that harmonizes with your real estate goals and maximizes your return on investment. We uphold the principle of transparency and will consistently steer you towards what we consider to be the most economically efficient approach tailored to your unique requirements.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Property Reach

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


Level Up Your Marketing Without Increasing Your Headcount

Amplify Property Reach