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Maximize Enrollment with Higher Education Ad Agency Services

Are you struggling to connect with today’s students and enhance enrollment rates? You’re not alone.

The challenge of resonating with potential students in the fast-paced digital environment is real. With numerous institutions vying for attention, it’s tough to stand out and showcase the unique value of your educational offerings.

An adept higher education ad agency can amplify your message and engage directly with your target demographic. With an innovative approach to marketing and consulting, your institution can achieve greater visibility and desirability among prospective students.

At Single Grain, we specialize in tailored strategies that meet the complex marketing needs of higher education. Establishing your institution as a leader in education requires finesse, expertise, and the right team – a team you’ll find with our agency services and consulting prowess.

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Expertise in Academic Marketing and Consulting

Single Grain dives deep into the essence of your institution to craft a narrative that resonates with modern students. Our strategies encompass the full breadth of academic excellence and student life that your institution offers.

We utilize data-driven analytics and creative campaigns to project your values and strengths across the most effective platforms, ensuring your voice is heard loud and clear in the digital arena. Our goal is to create a lasting impression that not only attracts but also retains students through our comprehensive services.

By leveraging cutting-edge marketing tactics and channels, Single Grain elevates your brand’s presence among the competition, inspiring a new wave of learners to embark on their academic journey with you. Our consulting expertise ensures that every campaign is optimized for success.

  • Comprehensive brand positioning and messaging
  • Targeted digital advertising campaigns
  • Sophisticated social media outreach
  • SEO-optimization for increased online visibility
  • Content marketing that educates and engages
  • Conversion rate optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What unique challenges does a higher education ad agency tackle?

    Higher education ad agencies navigate a unique landscape, where the goal is to inspire enrollment and foster brand prestige. We’re adept at addressing the nuances of academic audiences, from students to faculty, and understanding the cyclical nature of enrollment periods. Crafting campaigns that resonate with the values and aspirations of prospective students requires a blend of creativity, data-driven strategies, and an intimate knowledge of the education sector.

  • How does a higher education ad agency measure campaign success?

    Success in the academic sphere isn’t just about clicks and views; it’s about meaningful engagement and conversion. We measure campaign effectiveness through a mix of metrics, including inquiry rates, application numbers, enrollment figures, and the overall ROI. We also delve deeper into sentiment analysis and brand perception among the target demographic. This holistic approach ensures that our campaigns are not only seen but also make a genuine impact.

  • Can a higher education ad agency help with alumni engagement and fundraising?

    Absolutely! Engaging alumni and driving fundraising initiatives are critical components of a robust higher education marketing strategy. We leverage targeted messaging and compelling storytelling to connect with alumni across various channels, fostering a sense of community and loyalty. By tapping into the emotional connection graduates have with their alma mater, we facilitate campaigns that not only celebrate past achievements but also secure future support.

  • What type of content strategies work best for higher education institutions?

    Content strategies for higher education must resonate on an intellectual and emotional level. We craft narratives that highlight institutional strengths, student success stories, and research breakthroughs. By leveraging a mix of thought leadership, interactive media, and informative content, we position institutions as bastions of learning and innovation. Aligning content with the interests and aspirations of prospective students ensures that the message not only reaches the right audience but also ignites their academic ambitions.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Academic Reach

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Academic Reach