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Boost Your Digital Analytics with Google Tag Manager

Are your gaming marketing campaigns getting tangled in tracking codes and pixel placements?

As Google Tag Manager rises in popularity, it seems inevitable to step into the world of tag management. The struggle of managing various marketing tags and understanding this new tool can cause unnecessary stress and lead to inefficient tracking, affecting your game’s visibility and player acquisition efforts negatively.

Single Grain is here to provide a collaborative solution – consulting services for Google Tag Manager, tailored specifically for the gaming industry. Our comprehensive approach to tag management eases the process of monitoring your game’s website analytics, ensuring you have accurate and valuable data to inform your marketing strategies.

Single Grain stands between you and tiresome, inefficient tag management. As proven experts in Google Tag Manager, we can guide you through setup, migration, and ongoing management, helping you make the most of this powerful tool to boost your game’s online presence and player engagement.


Specialized Google Tag Manager Consulting with Single Grain

At Single Grain, we’re not just about simplifying your marketing data tracking, we’re about leveling up your game analytics. Our specialized Google Tag Manager consulting services ensure a seamless setup and effective utilization of Google Tag Manager, maximizing your gaming website’s analytical capabilities and digital marketing ROI.

We manage the entire migration process, helping your gaming platform switch to Google Tag Manager without a pause in data collection. Our team, proficient in tag management, ensures that all the necessary tags are properly set up and the data tracked is accurate and useful for your gaming insights.

Single Grain’s expertise extends beyond initial setup. We offer ongoing Google Tag Manager consulting to keep your tracking process up to date with the ever-evolving gaming market requirements, enabling you to stay ahead of the competition in the gaming industry.

Our Google Tag Manager consulting services for the gaming industry include:

  • Google Tag Manager setup
  • Tag Management Migration
  • Ongoing tag management
  • Data accuracy verification
  • Custom tracking strategy development for gaming

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

Learn More About The Work We’ve Done

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    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

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    Increasing Free Quote Submissions on Homepage by 95%

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    31.4K More Clicks and 3.08M More Impressions

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    Spend and Leads Increased While Earning a More Efficient CPA

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    54% Revenue Growth Year Over Year by Implementing Content Optimizations

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    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

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    454% Growth in Google Ads Revenue After Account Restructure.

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

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Frequently Asked Questions

And We Have The Answers

  • What makes a good Google Tag Manager Consultant?

    A proficient Google Tag Manager Consultant in the gaming industry doesn’t just grasp the technicalities of Google Tag Manager (GTM), but also appreciates how it blends into your comprehensive digital game strategy. They contribute strategic acumen, technical adeptness, and data interpretation prowess. They’re equipped to establish and oversee intricate tag configurations, rectify any tagging hiccups, and deliver lucid, implementable insights from the amassed data. They also remain informed about the most recent modifications or enhancements in GTM to ensure your gaming business remains at the forefront of innovation.

  • How does a Google Tag Manager Consultant improve my marketing strategy?

    A Google Tag Manager Consultant can supercharge your gaming business by simplifying the task of gathering and utilizing data. They can assist you in managing and deploying various tracking codes on your gaming website without the necessity of altering the site’s code. This accelerates decision-making, as it bypasses the typically time-consuming process of depending on developers for tag placement. Furthermore, they can guide you in establishing conversion tracking, player behavior analysis, and other analytics to gain deeper insights into your gaming community and fine-tune your promotional strategies.

  • What value does a Google Tag Manager Consultant bring to my business?

    A Google Tag Manager Consultant can be a game-changer for your gaming business, transforming the way you utilize and interpret data. By meticulously implementing your tags, they eliminate common mistakes that could distort your data, ensuring precision and reliability. This results in enhanced insights, empowering you to make decisions that are more informed and strategic. They can also guide you in harnessing the full potential of GTM’s sophisticated features, such as event tracking and custom variables, to gain a more profound comprehension of your players’ behavior. Essentially, they help you convert your data into a strategic advantage in the competitive gaming industry.

  • What should I look for when hiring a Google Tag Manager Consultant?

    When seeking a Google Tag Manager Consultant within the gaming industry, it’s crucial to find someone with a track record of effectively managing GTM accounts. They should exhibit a comprehensive understanding of tag configuration, triggers, variables, and the structure of the data layer, all tailored to the unique needs of the gaming sector. Their analytical prowess should be top-notch, enabling them to decipher data and offer meaningful, game-changing insights. Equally important are their communication skills, as they’ll need to distill complex concepts into understandable language for team members who may not be as technically inclined. Finally, they should be forward-thinking, keeping abreast of the latest GTM updates, and proactively suggesting strategies to enhance your data collection and analysis within the gaming landscape.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize Gaming Analytics