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Boost Your Digital Analytics with Google Tag Manager

Are your e-commerce marketing efforts getting tangled in tracking codes and pixel placements?

As Google Tag Manager rises in popularity, it seems inevitable to step into the world of tag management. The struggle of managing various marketing tags and understanding this new tool can cause unnecessary stress and lead to inefficient tracking, affecting your online store’s performance negatively.

Single Grain is here to provide a collaborative solution – consulting services for Google Tag Manager. Our comprehensive approach to tag management eases the process of monitoring your e-commerce site’s analytics, ensuring you have accurate and valuable data to inform your marketing strategies and boost your online sales.

Single Grain stands between you and tiresome, inefficient tag management. As proven experts in Google Tag Manager, we can guide you through setup, migration, and ongoing management, helping you make the most of this powerful tool to optimize your e-commerce operations.


Specialized Google Tag Manager Consulting with Single Grain

At Single Grain, we focus on streamlining your e-commerce data tracking. Our specialized Google Tag Manager consulting services ensure seamless setup and effective utilization of Google Tag Manager, maximizing your online store’s analytical capabilities and digital marketing ROI.

We manage the entire migration process, helping your e-commerce platform switch to Google Tag Manager without an interruption in data collection. Our team, proficient in tag management, ensures that all the necessary tags are properly set up and the data tracked is accurate and useful for your online sales strategy.

Single Grain’s expertise extends beyond initial setup. We offer ongoing Google Tag Manager consulting to keep your tracking process up to date with the ever-evolving e-commerce market requirements, enabling you to stay ahead of the competition.

Our Google Tag Manager consulting services include:

  • Google Tag Manager setup for e-commerce
  • Tag Management Migration
  • Ongoing tag management
  • Data accuracy verification
  • Custom tracking strategy development for e-commerce

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes a good Google Tag Manager Consultant?

    An adept Google Tag Manager Consultant in the e-commerce sector does more than just grasp the technical aspects of Google Tag Manager (GTM). They also understand how it seamlessly fits into your comprehensive digital commerce strategy. These experts combine strategic foresight, technical prowess, and data interpretation skills. They are proficient in establishing and overseeing intricate tag configurations, resolving any tagging complications, and delivering lucid, implementable insights from the accumulated data. To ensure your e-commerce business remains competitive, they also keep abreast of the most recent GTM changes or enhancements.

  • How does a Google Tag Manager Consultant improve my marketing strategy?

    An expert in Google Tag Manager can supercharge your e-commerce marketing approach by simplifying the data collection and utilization process. This professional can assist you in managing and deploying a variety of tracking codes on your online store, without the necessity to alter the site’s code. This accelerates decision-making by removing the time-consuming need to depend on developers for tag deployment. Furthermore, they can guide you in establishing conversion tracking, analyzing user behavior, and implementing other analytics to gain a deeper understanding of your customer base and fine-tune your marketing strategies.

  • What value does a Google Tag Manager Consultant bring to my business?

    An expert in Google Tag Manager, specifically in the e-commerce sector, can be a game-changer for your online business. They can save you precious time and enhance the precision of your data by ensuring accurate tag implementation, thereby mitigating common mistakes that could distort your data. This results in superior insights and data-driven decision-making. They also have the ability to guide you in utilizing advanced GTM features, such as event tracking and custom variables, to gain a more comprehensive understanding of your customers’ online shopping patterns. Essentially, they transform your data into a strategic tool for business growth.

  • What should I look for when hiring a Google Tag Manager Consultant?

    When seeking a Google Tag Manager Consultant for your e-commerce business, it’s crucial to find someone with a track record of successfully steering GTM accounts. They should possess a comprehensive grasp of tag setup, activation conditions, variable types, and the architecture of the data layer. It’s imperative that they have superior analytical prowess to decipher data and offer actionable recommendations. Their communication skills should be top-notch, enabling them to simplify intricate concepts for team members who may not be as technically inclined. Finally, they should exhibit a forward-thinking attitude, keeping pace with the most recent GTM enhancements, and proposing strategies to refine your data gathering and interpretation processes.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

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