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Boost Your Digital Analytics with Google Tag Manager

Are your SaaS marketing endeavors getting tangled in tracking codes and pixel placements?

As Google Tag Manager rises in popularity, it seems inevitable for SaaS companies to step into the world of tag management. The struggle of managing various marketing tags and understanding this new tool can cause unnecessary stress and lead to inefficient tracking, affecting your SaaS marketing efforts negatively.

Single Grain is here to provide a collaborative solution – consulting services for Google Tag Manager. Our comprehensive approach to tag management eases the process of monitoring your software’s analytics, ensuring you have accurate and valuable data to inform your SaaS marketing strategies.

Single Grain stands between you and tiresome, inefficient tag management. As proven experts in Google Tag Manager, we can guide you through setup, migration, and ongoing management, helping you make the most of this powerful tool in the SaaS industry.

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Specialized Google Tag Manager Consulting with Single Grain

At Single Grain, we’re committed to streamlining your SaaS marketing data tracking. Our specialized Google Tag Manager consulting services ensure a seamless setup and effective utilization of Google Tag Manager, maximizing your software’s analytical capabilities and digital marketing ROI.

We manage the entire migration process, assisting you in transitioning to Google Tag Manager without any disruption in data collection. Our team, proficient in tag management, ensures that all the necessary tags are properly set up and the data tracked is accurate and valuable for your SaaS business.

Single Grain’s expertise extends beyond initial setup. We offer ongoing Google Tag Manager consulting to keep your tracking process up to date with the ever-evolving SaaS market requirements, enabling you to stay ahead of the competition.

Our Google Tag Manager consulting services include:

  • Google Tag Manager setup
  • Tag Management Migration
  • Ongoing tag management
  • Data accuracy verification
  • Custom tracking strategy development for SaaS

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

In this episode, We delve into the latest advancements in AI, focusing on the release of Gemini, ChatGPT vs Bard test, and the recent AI scandal involving Sports Illustrated. We ponder the future impact of AI on search engines and content creation and the significant role of human intervention. The discussions give insights into AI's growing influence and potential challenges ahead.

Learn More About The Work We’ve Done

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    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

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Frequently Asked Questions

And We Have The Answers

  • What makes a good Google Tag Manager Consultant?

    A proficient Google Tag Manager Consultant in the SaaS industry is not just technically adept with Google Tag Manager (GTM), but also appreciates how it fits into your comprehensive digital blueprint. They offer strategic acumen, technical expertise, and data interpretation prowess. They are skilled in establishing and overseeing intricate tag configurations, resolving any tagging complications, and delivering lucid, implementable insights from the amassed data. Moreover, they keep abreast of the most recent modifications or enhancements in GTM to ensure your SaaS business remains at the forefront of innovation.

  • How does a Google Tag Manager Consultant improve my marketing strategy?

    An expert in Google Tag Manager can supercharge your SaaS marketing approach by simplifying the data collection and utilization process. They are equipped to handle and execute multiple tracking codes on your platform, eliminating the need for constant site code alterations. This accelerates your decision-making process, bypassing the typically prolonged reliance on developers for tag deployment. Furthermore, they can assist you in establishing conversion tracking, user behavior scrutiny, and additional analytics to gain a deeper understanding of your user base and fine-tune your marketing strategies.

  • What value does a Google Tag Manager Consultant bring to my business?

    In the realm of SaaS, a consultant specializing in Google Tag Manager can be a game-changer for your operations. They are instrumental in streamlining your processes and enhancing the precision of your data. Their expertise lies in ensuring flawless implementation of your tags, thereby eliminating common pitfalls that can distort your data. This results in superior insights, paving the way for data-driven decision-making. They also empower you to harness the full potential of GTM’s sophisticated features, such as event tracking and custom variables, offering you a more profound comprehension of your user behavior. Essentially, they transform your data into a strategic powerhouse for your business.

  • What should I look for when hiring a Google Tag Manager Consultant?

    When onboarding a Google Tag Manager Consultant for your SaaS enterprise, seek out those who have a track record of effectively steering GTM accounts. They should exhibit a profound comprehension of tag setup, activation conditions, changeable elements, and the architecture of the data layer. It’s crucial that they possess superior analytical prowess to decipher data and offer implementable insights. Articulation skills are key, as they will need to demystify intricate concepts for team members who may not be as technically inclined. Finally, they should exhibit initiative, keeping abreast of the most recent GTM enhancements, and proposing strategies to augment your data compilation and examination processes.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Data Tracking

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Data Tracking