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Boost Your Digital Analytics with Google Tag Manager

Are your FinTech marketing initiatives getting entangled in the web of tracking codes and pixel placements?

As Google Tag Manager gains traction, it seems inevitable for financial technology firms to step into the world of tag management. The challenge of managing diverse marketing tags and mastering this new tool can cause unnecessary stress and lead to inefficient tracking, impacting your FinTech marketing efforts negatively.

Single Grain is here to provide a collaborative solution – consulting services for Google Tag Manager. Our comprehensive approach to tag management simplifies the process of monitoring your website’s analytics, ensuring you have precise and valuable data to inform your FinTech marketing strategies.

Single Grain stands between you and the tiresome, inefficient tag management. As proven experts in Google Tag Manager, we can guide you through setup, migration, and ongoing management, helping you harness the power of this tool to its fullest in the FinTech landscape.


Specialized Google Tag Manager Consulting with Single Grain

At Single Grain, we focus on streamlining your financial technology data tracking. Our specialized Google Tag Manager consulting services ensure seamless setup and effective utilization of Google Tag Manager, maximizing your FinTech platform’s analytical capabilities and digital marketing ROI.

We manage the entire migration process, helping your FinTech firm switch to Google Tag Manager without an interruption in data collection. Our team, proficient in tag management, ensures that all the necessary tags are properly set up and the data tracked is accurate and useful for your financial services.

Single Grain’s expertise extends beyond initial setup. We offer ongoing Google Tag Manager consulting to keep your tracking process up to date with the ever-evolving FinTech market requirements, enabling you to stay ahead of the competition.

Our Google Tag Manager consulting services include:

  • Google Tag Manager setup
  • Tag Management Migration
  • Ongoing tag management
  • Data accuracy verification
  • Custom tracking strategy development

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What makes a good Google Tag Manager Consultant?

    A proficient Google Tag Manager Consultant, particularly in the FinTech sector, not only grasps the technical nuances of Google Tag Manager (GTM) but also appreciates its role within your comprehensive digital blueprint. They amalgamate strategic acumen, technical prowess, and data interpretation capabilities. They are adept at orchestrating and supervising intricate tag configurations, rectifying any tagging complications, and delivering lucid, implementable insights from the amassed data. Furthermore, they remain abreast of the most recent shifts or enhancements in GTM to ensure your financial technology enterprise maintains a competitive edge.

  • How does a Google Tag Manager Consultant improve my marketing strategy?

    In the dynamic world of FinTech, a Google Tag Manager Consultant can be a game-changer for your data-driven strategies. They can simplify the complex task of gathering and leveraging data, enabling you to manage and deploy various tracking codes on your website without the need to alter the site’s code. This accelerates decision-making by bypassing the typically time-consuming reliance on developers for tag implementation. Furthermore, they can assist in establishing conversion tracking, user behavior analysis, and additional analytics. This empowers you to gain a deeper understanding of your audience, fine-tuning your financial technology marketing initiatives for optimal impact.

  • What value does a Google Tag Manager Consultant bring to my business?

    In the dynamic FinTech landscape, a Google Tag Manager Consultant can be a game-changer for your business. They are instrumental in streamlining your data management processes, thereby saving valuable time and enhancing data precision. Their expertise lies in ensuring flawless tag implementation, mitigating the risk of typical errors that can distort your data. This results in superior insights and data-driven decision-making. Furthermore, they can guide you to exploit GTM’s sophisticated features, such as event tracking and custom variables, providing a more profound comprehension of your user behavior. Essentially, they transform your data into a strategic financial tool.

  • What should I look for when hiring a Google Tag Manager Consultant?

    When considering a Google Tag Manager Consultant for your FinTech enterprise, seek out a professional with a track record of effectively managing GTM accounts. They must exhibit a profound comprehension of tag configuration, triggers, variables, and the intricacies of data layer structure, all crucial elements in the financial technology landscape. It’s paramount that they possess superior analytical abilities to decipher complex data and deliver actionable insights that can drive your FinTech business forward. Strong communication skills are a must, as they will be required to distill complex GTM concepts into understandable terms for team members who may not be as technically versed. Lastly, a proactive approach is essential; they should be in sync with the latest GTM updates and continuously propose innovative strategies to enhance your data collection and analysis processes.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Fintech Tagging

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize Fintech Tagging