“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Website's Full Potential
Does managing different types of codes embedded on your software-as-a-service (SaaS) platform seem like a Herculean task?
Web tracking with multiple codes like JavaScript snippets, conversion tracking pixels, and other types of tags can be incredibly complex, especially in the SaaS environment. The challenge of ensuring they are properly implemented can seem insurmountable. Keeping them updated in the ever-evolving SaaS landscape can also be quite daunting, resulting in inefficiency and underutilization of your data.
However, a streamlined solution for tag management exists – Google Tag Manager (GTM). A well-configured GTM setup ensures efficient data collection and accurate analytics, empowering you to make data-driven decisions confidently.
But who can support you in setting it up effectively? Our team at Single Grain, a leading Google Tag Manager Agency, has the expertise to help. We understand the intricacies of GTM setup in the SaaS industry and have assisted many businesses in managing tags with precision and efficiency.
Expertise Meets Efficiency
Our team at Single Grain doesn’t just understand Google Tag Manager; we thrive in it. We will merge our proficiency with your SaaS business requirements to establish a streamlined, efficient GTM system, custom-tailored to enhance your operational efficiency and unlock your software’s full potential.
We achieve this by implementing tags accurately and ensuring that they are always up to date. We will also ensure that your user data is tracked in a way that aligns with your SaaS model, as we harness the full power of GTM to tailor an approach that aligns with your specific business objectives and KPIs.
Our team will synchronize all the tags on your software and make your tracking management efficient and consistent, improving the quality of your user data tracking and achieving your customer acquisition and retention goals.
As a Google Tag Manager Agency specializing in the SaaS industry, our services include:
- GTM setup and configuration
- Data layer setup and configuration
- Tag and trigger setup
- Advanced event tracking
- Custom JavaScript variables
- Third-party platform integrations
- Regular audits and optimization
- Tracker maintenance and efficiency
- User data tracking and analytics
- Training and support
By leveraging our expertise, you can ensure that your GTM setup is optimized for accuracy and efficiency, empowering you to make data-driven decisions and maximize your ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies and the need for added value beyond media buying. They share personal stories, explore agency challenges, and the importance of deeper analysis and client success. The conversation also touches on automation, programmatic SEO, AI, and the financials of running a successful agency. Insights on agency value, stakeholding in client businesses, and performance-based models are discussed, concluding with Aslam's experience of selling his agency.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Converting Top BOF Creative Into a Full Funnel Strategy
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Click-Through Rate Increased by 325%
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Launching a Successful Lead Gen Strategy for Interchain’s Annual Hackathon Event
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75% Lift in Add-to-Cart Rate
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Increasing Revenue for Learning A-Z over 2024 Using Paid Media
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300% ROI In Just 9 Months
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Increasing Organic Lead Flow by 600+% for Alessa using AI-Generated Content
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Growing Brand Awareness with Meta Campaign
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2x ROAS Increase Across All Channels
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+1023% Revenue Lift from Paid Media in Just Four Months
Frequently Asked Questions
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How do I give an agency access to Google Tag Manager?
To give an agency access to Google Tag Manager, go to Admin, select User Management under the Account column, click the three-dot menu, and choose Add users. Enter the email addresses, set account permissions, optionally configure container permissions, and click Invite.
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Is Google Tag Manager still used?
Yes, Google Tag Manager is still used. It helps add, manage, and edit website tracking and analytics codes without altering the site's source code, saving time and resources.
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What companies use Google Tag Manager?
Many companies use Google Tag Manager, including Grover, Mohawk Industries, Druva, and Vydia, all based in the United States.
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What does Google Tag Manager actually do?
Google Tag Manager is a tool that enables you to add and manage tracking tags on your website without modifying the site's code. This is done by placing two snippets of code on each page.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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Level Up Your Marketing Knowledge
Marketing School
A top business podcast with 90
million downloads
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
Entrepreneurs
